On today's show, you'll hear why It's okay (and possible) to be professional AND fun. Plus, research shows buyers not only like fun, but they like processes and instructions that are simple. It all boils down to the words you choose.

You'll also hear a tragic LinkedIn story about a relationship that started with a connection, worsened by irrelevant communications and eventually needed to end as soon as possible. Finally, you'll hear why your email strategy shouldn't have a relationship with your social media strategy.