Sustainability performance and a company’s impact are often measured using ESG standards (environmental, social, governance). However, some experts criticise ESG frameworks for their focus on financial measures, risk assessment and the impact of ESG on a company rather than a company’s impact on the environment and society. Impaakt is a start-up that aims to broaden the lens of ESG assessment. To do so, Impaakt applies collective intelligence and lets thousands of people rate how companies impact society and the planet. Bertrand Gacon, co-founder and CEO at Impaakt, talks about what inspired him to create his start-up, what criteria companies should be assessed by and how collective intelligence works in the context of impact measurement.