Working hand-in-hand with the design principle of hierarchy is contrast. Just like in real life, when something appears visually different from what is around it our eyes are immediately drawn to it.
Therefore, contrast is without a doubt one of the most impactful elements of design and helps to add visual interest or create a focal point.
As with hierarchy, You can generate contrast in your design by applying contrasting colors or tones of colors, by switching up fonts or using alternative styles for different pieces of text or even contrasting the space amongst elements in your design.
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