Whenever you are creating a design it is important to consider who you are creating it for. Graphic designers create visual messages and oftentimes that message is intended for a recipient that is very different from you. This may mean making some design choices that appeal to your audience and not your own taste.
The good news is that stepping outside of your comfort zone will help expand your skill sets and ultimately increase your creativity.
While it may be tempting to hop straight onto a computer, dig into design programs, and play around with powerful design tools to begin creating, having a solid plan for your design is an important part of the design process and can often save hours of the dreaded ‘pixel pushing’.
Take some time to consider the format and dimensions of your design and the content you are working with.
Will your design need to be portrait or landscape orientation?
Where will the design appear?
How much space do you have to work with?
Spending even a couple of minutes creating a quick sketch of your design ideas will set you on the right path and help you stay focused.
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