All the stories we tell ourselves affect the way we perceive the world. The same goes for the professional stories that we narrate in our head. This is why personal branding is so important. The stories we tell the world through our personal brand also affects our professional purpose. To uncover this, I speak to Aarthi Venkatesh, she is a personal brand consultant and a resume writer and she tells me that personal branding is not an option, but is inevitable.

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