In today's episode of Marketing Matters, Lina and Sarah sit down to discuss analytics's role in effective marketing on a budget. They emphasize the importance of focusing on specific analytics based on your unique objectives and determining how you measure success. 

Highlights:

• What is Analysis Paralysis and how to avoid it
• Determine how you measure success
• The top two most common marketing objectives
• The traditional funnel from objectives to analytics
• Pros & cons of creating certain types of benchmark goals

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See you on Monday after next!

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