In today's episode of Marketing Matters, Lina, Sarah, and Kara sit down to discuss all things Mar-Tech, or marketing technology. They dive into what mar-tech is, the digital age that has allowed it to grow, and how your company can utilize it in today's competitive business environment.  

Highlights:

• What is Mar-Tech?
• How can a company combat privacy concerns surrounding data tracking and analytics?
• How and why should you apply Mar-Tech to your company?
• Authenticity is more important than efficiency

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See you on Monday after next!

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