Pricing is hard and even harder for service-based small businesses. It plays a crucial role in the success of any business, and service-based small businesses are no exception.

Often, small business owners define their pricing strategy based on feeling … without doing proper research or strategic thinking around.

Well the first rule in finding the right pricing is not trusting your feelings. Your feelings are just feelings, get informed and make strategic choices. That’s the only way to be comfortable with your pricing.

Secondly, be ready to adjust – it takes time to get it right, and therefore you need to allow a buffer … I will talk about this in a second.

In this episode, I talk about different steps to help you define the right pricing strategy for your service-based business.

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