“It cannot be right that we are having all these lovely products and the people that produce them aren’t getting anywhere. For me it’s not about the product. It’s about the people and the purpose. We can’t change the world, if we don’t change the way we’re doing business.”

Every fortnight on the GOOD on Purpose podcast, Nilesha Chauvet, Managing Director of GOOD Agency, interviews people who have made a conscious decision to live a life with purpose. Tune in to hear their inspirations, motivations and life advice.

This episode features Albert Tucker and Jessamy Beeson-Jones. Albert Tucker is Chairman of the Karma Cola Foundation, and a Director of Karma Drinks. Jessamy Beeson-Jones is European Sales & Marketing Director of Karma Drinks. Karma Drinks is an organic and Fairtrade beverage company producing ethically sourced drinks.

They share the story of Karma Drinks, and how fizzy drinks became a force for good. They discuss how they balance the social impact agenda with the business agenda, and the need for authentic Purpose to be embedded in order to have an impact.

This podcast has been produced by GOOD, a purpose-driven strategy and creative agency.

goodagency.co.uk