Diane Wiredu is a messaging expert and the founder of Lion Words. She helps scaling SaaS and B2B companies achieve message-market fit so they can stand out from the crowd, market more effectively, and sell more.

In this podcast episode, she shares her step-by-step process for crafting messages that work for B2B brands. You will learn the importance of B2B messaging, how customer research impacts B2B messaging, and how to get internal alignment for your new B2B messaging strategy.

Here's a breakdown of what we discussed.

00:00: Diane's Story

3:51 - 6:00: Is Every Copywriter a Messaging Strategist?

6:58 - 9:47: The Discovery Phase of Messaging Strategy

11:20 - 14:55: The Customer Research Phase

16:11 -18:44: How to Get Customers to Agree to Interviews

21:14 - 24:16: Customer-Informed Messaging

24:16 - 30:41 - Prioritizing Messaging

30:41 - 33:45: Conversion Rate Optimization Example from Messaging

33:45: Getting Internal Alignment for Messaging

Connect with Diane on LinkedIn ➡️ https://www.linkedin.com/in/dianewiredu/

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