Uncommon Advice: Recent Episodes
Nate Kennedy
Business is a game you have to 'Play to Win' and it's the Uncommon Advice from Experienced Entrepreneurs that helps produce your winning playbook!
Entrepreneurs often juggle a myriad of challenges, but what if neglecting a few basic principles could lead to huge losses? From thrilling mastermind sessions, I share stories of business owners learning the hard way that staying vigilant over daily operations remains crucial, even when successful delegation is in place. We unravel the art of balancing strategic foresight with hands-on involvement, highlighting the need for unwavering discipline to steer clear of distractions and premature ventures. This episode isn't just about avoiding the pitfalls; it's also about the untapped potential in seemingly "boring" businesses that, with focus and the right approach, can yield impressive financial rewards.
On a more personal note, the journey towards health and fitness takes center stage as I recount my own experience. From my lively days as an active youth to the sedentary phase during college, the story takes a pivotal turn with the news of impending fatherhood. It's a narrative of rediscovery, driven by the aspiration to prioritize fitness, aiming to outlast youthfulness itself. This chapter serves as a heartfelt reminder that health shouldn't be the price we pay for wealth. Join me in setting a positive example, fostering a lifestyle where the benefits of staying active extend beyond physical health, enhancing mental resilience and overall life satisfaction.
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What if you could grow your email list without spending a single cent? Uncommon Advice returns with a bustling episode packed with 19 innovative strategies to boost your subscriber count for free. From the magic of lead magnets like one-page checklists and captivating videos to smartly placing calls to action in your social media bios, we promise there’s something here for everyone striving to expand their reach. Dive into the nuanced world of social media promotions, where we unravel a clever two-step strategy to engage audiences on platforms like Facebook, and explore the power of auto-DM tools and personal outreach to nurture relationships with followers, commenters, and potential subscribers.
Embark on a creative journey through partnership giveaways, podcast guest appearances, and the art of guest posting on newsletters to broaden your audience. Learn how mutual support in engagement groups and content distribution across multiple platforms can work wonders for your visibility. We also touch on the vital role of online communities and Facebook groups in building trust and organically growing your subscriber army. As we wrap up, the significance of providing consistent value to your subscribers shines through, encouraging them to share your content and amplify your message. Join us for an episode that’s both insightful and practical, and don’t forget to engage with us by liking, commenting, or sharing your thoughts and questions!
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Unlock the secret to exponential business growth by harnessing the power of personal branding. Discover how personal brands, such as those of Elon Musk and Sarah Blakely, often eclipse their companies in influence and reach, paving the way for exciting new business opportunities. We'll explore practical strategies for building a personal brand and leveraging it to launch ventures like agencies, affiliate marketing, and social media services. If you're hesitant about stepping into the spotlight of content creation, this episode is your nudge to uncover the potential awaiting through personal branding.
But that's not all—get ready to revolutionize your revenue streams with the strategic use of newsletters. Learn how to take back control from fickle social media platforms by owning your audience and establishing stable, recurring income through advertising and targeted promotions. We'll guide you through maximizing your newsletter's potential, ensuring you can curate valuable content and maintain multiple subscriber lists. Join us as we share actionable insights and invite you to contribute your own successful internet money-making strategies, fostering a vibrant community exchange.
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What happens when a football coach trades in the playbook for pom-poms? Get ready for a fun twist as I share my journey from the sidelines of youth football to supporting my daughter's cheer squad. We dive into the excitement and pressures of the season, and then shift our focus to college football, speculating about Michigan's prospects this year. With some major players off to the draft, it’s a year of cautious optimism for fans like us, and we’re here to break it all down along with some personal updates, including my fresh new haircut!
Ever wondered how to maximize your productivity by identifying your work rhythm? We explore the art of balancing work and personal happiness by highlighting our most productive hours and routines. From my early morning energy spikes to my co-host's concise morning rituals, we uncover the secret to enhancing efficiency and reducing stress. Plus, discover how a cold water splash and a simple hydration routine can transform your day and your outlook on life. These insights could be your key to achieving a more fulfilling work-life balance.
Newsletters aren't just for spam anymore—they're the secret weapon for building a thriving community and brand. We reveal how newsletters can bypass the unpredictability of social media algorithms and offer a reliable communication channel to keep your audience engaged. From transforming leads into loyal customers to sharing real-life success stories of businesses like HVAC companies, we discuss how this often-overlooked tool can turn into a powerhouse for growth. In this episode, we emphasize the importance of sharing knowledge and fostering community support, encouraging you to engage, comment, and be part of our collective journey.
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Are you ready to transform your newsletter into a revenue-generating powerhouse? In this episode, we unpack the realities of the saturated newsletter market, offering you actionable strategies to stand out amidst the competition. We'll guide you through leveraging the current boom in newsletter-specific services and caution against the pitfalls of following inexperienced advice. With insights from our journey running a successful newsletter media company, we emphasize the importance of treating your newsletter as a serious business to unlock its full potential.
Ever wondered how SMS marketing can significantly boost your revenue? Discover the untapped potential of your SMS list by mastering strategies to grow and maintain it effectively. We'll share practical tips on expanding your list through follow-up email campaigns and enticing incentives. Learn why an engaged SMS list can be more financially rewarding than email marketing, and get familiar with essential tools like Emotive and Customer Automation that can enhance your efforts. We’ll break down best practices for targeting active users and navigating the regulatory landscape to maximize your campaign success.
Finally, we'll discuss the powerful synergy between newsletters and SMS marketing. Learn the critical importance of explicit opt-in consent and how engagement-based segmentation can optimize your costs and profits. Hosting sales offers on your website builds trust and ensures compliance, keeping your campaigns running smoothly. We'll also explore marketing automation solutions, whether you choose to go solo or partner with experts like Marketing Rebels for seamless implementation. Tune in for comprehensive, practical advice designed to help you excel in the competitive world of marketing and online advertising.
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What does it really take to transform a simple newsletter into a sprawling media empire? In our triumphant return to Uncommon Advice, we dissect the nuances of building a media company versus running a newsletter, revealing the secrets that powerhouse firms like ESPN and Fox News use to draw in advertisers with their vast and varied audiences. We promise you'll walk away with actionable insights on the immense value of owning your audience through newsletters, as opposed to the often volatile world of social media followings.
We navigate the maze of communication platforms essential for brand growth, offering our candid experiences with email and SMS marketing tools like Maropost, Campaigner, Aweber, and OnGage. Discover the significant revenue impact of SMS marketing and the effortless transition from email lists. Plus, we dive into strategies for media company growth, from crafting robust content plans and leveraging AI for efficiency to finding the perfect balance between organic growth and paid advertising. Whether you're aiming to build a million-dollar media company or simply want to maximize your newsletter's potential, this episode is your roadmap to success.
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Have you ever wondered why your business seems to be stuck in a never-ending cycle of chasing leads and making sales? Today, we promise to unravel the secrets of a balanced approach to lead generation and sales that can create a steady growth trajectory for your business. Through a compelling analogy of a teeter-totter, we reveal how to avoid the common pitfalls of focusing too much on one aspect while neglecting the other, and instead, maintain a well-balanced strategy for sustainable success.
In this episode, we introduce you to a game-changing sales system designed to consistently generate a thousand leads per day, seamlessly integrating with your existing operations. You'll discover how this innovative system simplifies the complexities of paid advertising, utilizing methods like polls, lead magnets, and email courses to engage potential customers right from the start. We break down the entire process, from creating an engaging subscribe page to converting leads into sales, all while saving you time and effort.
Lastly, we dive into strategies for effective lead generation and monetization, exploring how to build long-term relationships with your audience without causing burnout. Through real-world examples and proven tactics, we discuss the importance of strategic email marketing, maintaining subscriber engagement, and monetization strategies that prioritize trust and authority. You'll learn how to master high-volume lead generation, optimize your financial strategies, and ensure sustained business growth. Don't miss this insightful episode packed with actionable tips and expert advice to transform your business.
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What if you could unlock the secrets to turning your newsletter into a revenue-generating powerhouse? Join us as we uncover the multifaceted strategies for monetizing your audience through newsletters. We'll guide you through diverse revenue streams, from social and website income to the crucial newsletter revenue, revealing how to leverage both other people's products and your own. Whether you're targeting B2C or B2B audiences, discover how to align your newsletter style with your business goals, drawing from our own experiences in building a successful media company.
Next, we dive into specific monetization models like CPM, PPL, and PPS, each offering unique advantages, especially in B2B spaces with high CPM rates. Learn the importance of understanding conversion metrics and optimizing them based on advertiser goals and ad styles. We also highlight the benefits of continuity programs like affiliate marketing for sustainable recurring income. Finally, get a sneak peek into our robust system designed to help you gain a thousand subscribers per day, ensuring rapid and sustainable audience growth. Thank you for joining us, and don't forget to reach out with your questions or for further assistance using the provided link!
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This episode will take you on a journey into the world of solopreneurship, a rapidly growing trend enabled by innovative platforms like Etsy and Upwork. But, it's not all sunshine and roses. Striking it solo means trading time for money, a critical distinction from building a corporation.
Nate also break down the art of growing a newsletter, revealing the differences between organic and paid strategies.
Embarking on the entrepreneurial path is not a one-size-fits-all journey. Drawing lessons from diverse paths and other companies can be invaluable, as we explore in this episode. We emphasize staying authentic to one's strengths as a differentiator in business, whether it's self-funded or built with an investment.
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In this episode, Nate shares his personal experience with entrepreneurial burnout and how he recovered, plus strategies to refuel your passion. We also discuss Instagram's new platform Threads and how it compares to Twitter, and why multitasking is a productivity killer. Learn how to compartmentalize tasks effectively and get the most done in less time.
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Ever wonder what sets A players apart in business? Prepare for an enlightening discussion as we delve into the quintessential characteristics that make these individuals indispensable. We'll guide you through their high-performing, self-motivated traits, and how they proficiently steer tasks to fruition. We'll also explore how an A player's persona can vary based on their role and the business they're in, especially when they're in sales and marketing. To top it off, we'll discuss the three daily habits that every A player and entrepreneur should embrace for personal and professional growth: physical activity, reading and writing, and perpetual learning.
We then switch lanes to the realm of content creation and curation. We highlight the intense relevance of both in creating an impactful digital footprint. You'll understand how curated content can provide easily digestible information, fostering a brand personality that resonates with your audience. We'll also underscore creating lasting digital impressions for the sake of our families and future generations. To wrap up, we'll discuss the significance of building business relationships by offering value to others. Using our newsletter group as an exemplar, we'll illustrate how these relationships can lead to investment opportunities, partnerships, and even board memberships in companies. Join us as we dissect these topics and dispense valuable advice for both seasoned and aspiring entrepreneurs.
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Today, we're pulling back the curtain on an incredible project we've been working on: Athlete Factory. Imagine a platform that helps athletes build a robust brand and business beyond their sports careers. Sounds exciting, right? Well, that's exactly what we're talking about. We're discussing the value of athletes leveraging their platforms, forging relationships, and building strong media profiles.
Ever wonder how to create a successful newsletter business model? We're breaking it down, from various monetization methods like sponsorships or low-ticket subscriptions to building trust and strong connections with your subscriber base. We're sharing tips on creating content that is not just attractive, but distinctive, something that makes you stand out from the crowd.
Lastly, we're delving into the concept of proving yourself right rather than trying to prove someone wrong. Ashton shares his story of when he found motivation in proving someone wrong by returning to college. But, we're also examining the cost of such motivation, the drain of constantly trying to prove someone wrong and how shifting that energy to proving yourself right can be far more beneficial. Discover the power of recognizing your own successes and the long-term value of building something meaningful and lasting. Tune in, and let's start building!
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Tune in as we explore Twitter's new creator subscription service and how it can be used to build Million Dollar Audiences. We also share our own experiences of attending the Sneaker Exit and how savvy negotiations skills can be applied not only to get the best deal on your favorite kicks, but also in life.
In a world increasingly reliant on technology, we tackle the discussion on how AI is transforming both business and education. Hear our thoughts on the importance of testing marketing strategies, keeping a keen eye on market trends, and leveraging AI for business growth.
Setting and achieving goals can be a daunting task - but what if you had a roadmap to follow? We unpack our own experiences in setting lofty goals, and the strategies that have propelled us towards success. We talk about the importance of surrounding yourself with winners, maintaining a positive attitude, and never putting a limit on what you can achieve. For those who dare to dream big, this episode is a must-listen.
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In this episode we dive into the new Instagram Broadcast tool and how it's a game-changer for creators. We go deep into the art of audience building, discussing how to monetize your hardcore fan base and why engaging content is your MVP.
We move on to discuss the success of Andrew Schultz. He's got a knack for making us laugh, but his entrepreneurial prowess is no joke. We follow Andrew's ups and downs of his journey; from being turned down by networks to selling out at the Scotiabank Arena and hosting a popular podcast with Joe Rogan.
As we wrap up, we pivot to a topic that's close to our wallets - saving and investing. Whether you're an up-and-comer or an experienced player, knowing how to make your money work for you is a strength to have. We reveal the good, the bad, and the ugly of investing in real estate and cryptocurrency. Plus, why a rainy day fund might not be your best defense and how to bounce back from a bad investment.
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Have you ever wondered how to stand out in a new industry or create a successful newsletter? This episode's journey starts at a Sneaker Expo, where we set up a unique podcast pop-up booth, and it ends with a deep dive into the world of building and monetizing newsletters. Nate, author of the upcoming book "Million Dollar Audiences", gives us invaluable insights into generating income through newsletters and affiliate marketing.
The discussion doesn't stop there - we also share our unique experiences of working in different environments, examining the benefits and drawbacks of remote work versus the traditional office setup. We delve into the nuances of digital nomadism, the importance of a stable workspace and the integral role that a company's culture plays. On a more personal note, we share insights into the importance of hiring the right people, ensuring a productive work environment, and the necessity of taking time away from work to prevent burnout.
We wrap up the episode by drawing upon our own experiences of building successful businesses. We reflect on the importance of being a better leader, delegating tasks effectively, maintaining focus on the company's mission, and learning from mistakes. We hope that our experiences and the insights from Nate will inspire and equip you with the knowledge you need to navigate your own entrepreneurial journey. Tune in for a blend of unique tales, valuable insights, and practical advice.
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Strap in as we venture into the realm of impactful content creation, sharing our insights on how to get into the groove and make your mark. Whether it's about tailoring your content for your audience or setting yourself apart with emerging trends, we've got plenty of nuggets of wisdom to share.
Switching gears, we delve into the dynamic landscape of the movie industry, shaken up by the advent of streaming services. We chat about how these platforms are revolutionizing audience targeting techniques, using Marvel's superhero success story and DC's struggles as case studies. And it doesn't stop there; we also broach the topic of harnessing the power of Hulu ads to extend your reach.
Finally, we wrap up the episode with a deep dive into the compelling concept of micro-commitments. Discover how these tiny actions can secure a consumer's attention, build trust and skyrocket your conversion rates. We even share some personal tips on using micro-commitments to ignite momentum in your life. Plus, we address the 'bro code' of information sharing - because when you find valuable content, it’s only right to hit that like button, drop a comment, and share the love. So, tune in for an enlightening conversation packed with useful takeaways.
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Are you ready to unlock the secrets to scaling your business and becoming an exceptional leader? Join us as we sit down with Chris Evans, whose journey from Christian missionary to building one of the biggest online coaching businesses in recent years offers incredible insights and lessons. Chris emphasizes the importance of leadership, vision, and a strong value system as critical components for attaining success in any venture.
Throughout the episode, we discuss the concepts of scaling and descaling in business, delving into the significance of building deep roots and a solid foundation for long-term growth. Chris shares his thoughts on how to honor plateaus and avoid the pitfalls of unrealistic expectations, as well as the importance of balancing ambition with intentionality and self-awareness. Additionally, we touch on the impact of neglecting these aspects on family life and the necessity of descaling as a means to audit your business and create a more intentional approach to scaling.
Don't miss out on the valuable wisdom and guidance Chris Evans has to offer. Stay connected with him through his newsletter, podcast, and mastermind group to learn more about his work and benefit from his wealth of knowledge and experience in leadership, scaling, and maximizing your business journey. Follow Chris today to transform your approach to entrepreneurship and achieve the success you've always dreamed of.
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Are you ready to unlock the potential of Google Ad Grants and boost your nonprofit's reach? Join us on this exciting journey with our special guest Ashton, a true fan of the Portland Trailblazers and rap music, as he shares his expertise on leveraging this powerful tool for nonprofits.
Together, we explore how Google Ad Grants can provide up to $10,000 a month in search ads to help organizations grow their impact in the community. Plus, we delve into empowering youth sports programs and the crucial role they play in kids' development, as well as the financial challenges many families face. Ashton shares his experiences working with his brother's nonprofit, I Am More, and how Google Ad Grants can be a game-changer for other organizations like it.
As a bonus, we also discuss the importance of daily routines and how discipline and consistency can elevate you to new heights, both personally and professionally. Ashton opens up about his own habits, including the power of a well-crafted to-do list. We even touch on the routines of famous people, the potential for burnout, and the importance of finding what works best for you. Don't miss this insightful and inspiring episode!
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Ever wonder how successful brands like Financial Maverick and American Centrist come to life and reach the right audience? Join us as we share our journey of creating the Sportsbred brand and crafting content that resonates with our target consumers. We also dissect the importance of leadership evolution and overcoming stagnancy, both in sports and business.
Join Nate as he sheds light on mental health and coping strategies that have worked for him, including his "walk and think" routine that clears his mind and helps him focus on the task at hand. Get inspired by his insights as we explore the significance of nurturing mental well-being amid a busy work schedule.
Finally, we touch upon the vital collaboration between marketing and sales teams in driving a successful business. Discover the importance of congruent messaging and learn how effective communication between these teams can lead to quality leads, closed deals, and a thriving company. Don't miss out on this episode packed with valuable insights and actionable advice!
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Are you ready to tackle the world of sports, marketing, and content creation? Join us as we kick off with discussions on the NFL schedules, Miami Heat, Julius Randall, Bryce Young, and the Panthers. We'll also take a trip down memory lane with the old series Behind the Music and shine a light on the crucial role of leads in any business venture.
As content creators continue to take center stage, we'll examine the need for them to own their communication channels, monetize their content, and separate themselves from the competition. We'll explore the concept of 'co-redge' and how to use it to boost growth and revenue. Plus, stick around as we delve into the world of docuseries and how they've become a go-to method for reaching wider audiences, with a particular focus on Formula One's success in the US.
Lastly, we'll discuss the importance of creating an environment you're proud to be a part of, whether that's through podcasts or youth sports programs. We'll share our experiences building a supportive community and nurturing young athletes, and touch on the Miami Heat's current performance and what it means for their playoff chances. Don't miss out on this action-packed episode!
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Join Nate Kennedy and co-host Zenen Chamizo in this episode of Uncommon Advice, where they provide insider updates on the marketing rebels in the "Behind the Marketing" segment. Discover the latest trends and strategies revolutionizing the industry.
In "Blue Chip or Bust," Nate and Zenen delve into the rise and fall of Peloton, exploring the factors behind its pandemic success and subsequent decline. Gain valuable insights into adaptability and staying relevant in a changing market.
Finally, in "Uncommon Advice," they discuss the power of not caring what others think. Discover how embracing authenticity can lead to true success and fulfillment. Don't miss out on their unique perspectives and practical tips.
Tune in to this captivating episode for behind-the-scenes insights into marketing, the rise and fall of Peloton, and transformative advice. Empower yourself in the dynamic world of marketing rebels and personal growth.
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In this episode, join us as we explore the fascinating topic of cultivating $100 million audiences, but with a fresh update on the latest numbers. We'll uncover the ever-evolving landscape of audience development, sharing innovative approaches and practical techniques that can help you take your audience engagement to the next level.
And if that's not enough, we have an exclusive discussion "The Wrexham Story". Discover the secrets behind this successful strategy into club ownership and how he has effectively engaged fans and transformed the Wrexham Football Club.
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Welcome back to another episode of Uncommon Advice!
In this episode we will give you an inside scoop on some of our brands and what we are doing build million dollar audiences, the mindset needed to be a successful entrepreneur, and we are going to break down the Bud Light Marketing Strategy.
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ceo #marketing #entrepreneur #business #motivation #education
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Join hosts Nate Kennedy and Zenen Chamizo in this episode of Uncommon Advice as they discuss the wild journey of building and selling online businesses. From humble beginnings to scaling up to a 9-figure valuation, Nate shares his experiences and insights into the world of online entrepreneurship. Along the way, they discuss the challenges and triumphs of building a successful business, the importance of persistence and adaptability, and the valuable lessons learned from failure. Whether you're an aspiring entrepreneur or simply interested in the world of online business, you won't want to miss this inspiring and informative episode. Tune in to Uncommon Advice to hear Nate and Zenen's candid and insightful conversation about the journey of building a 9-figure business.
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In the debut episode of Uncommon Advice, host Nate Kennedy and co-host Zenen Chamizo delve into the unpredictable journey of success, exploring the theme of "From Fortune to Failure". Through Nate Kennedys personal experiences and stories of others, they discuss how the road to success is often paved with unexpected setbacks and failures, but how these obstacles can ultimately lead to growth and greater success.
Nate and Zenen share insights and strategies for overcoming failure and bouncing back stronger, as well as tips for staying motivated and focused on the bigger picture amidst the ups and downs of the entrepreneurial journey. Whether you're a seasoned entrepreneur or just starting out, this episode is full of practical advice and inspiring stories that will help you navigate the unpredictable path to success. Tune in to Uncommon Advice and join the conversation!
It’s hard to succeed when your environment is sucking your motivation, energy and willpower dry.
But here’s the good news. There’s one force even stronger than your environment. Your thoughts.
Change your thoughts and you’ll unlock unlimited motivation, wealth and willpower.
Today’s guests, the Mathis Twins prove it. They grew up in the ghetto, and now they own a multimillion dollar real estate investment firm.
In this episode, you’ll discover practical advice for unlocking millions (even if you’re in a bad environment).
Listen now.
Show highlights include:
- 3 roles every man must fulfill to leave an everlasting legacy (3:45)
- Why your competitive nature could burn your business to the ground (and how to prevent it) (19:50)
- The surprising reason having two phones helps you build a trusting relationship with your spouse (27:05)
- The “first 15, last 15” rule that helps you spend quality time with your family (even if you work 70 hours a week) (28:12)
- 3 team members to splurge on if you care about building wealth (29:25)
- How to “think” your way to a mountain of wealth (even if you’re broke and don’t have a clue about how to make money) (32:39)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
On the Uncommon Advice Podcast, the focus is on scaling your business, acquiring new customers and marketing profitably.
While those things are great and necessary for a successful business, your business performance often depends on your own performance.
If you can’t bring your a-game because you’re tired or lack energy, your business suffers.
In this episode, you learn the fundamentals of optimizing your own fitness so you can fuel your business with peak performance every single day.
Show highlights include:
- The 3 Bs you need to optimize in your life (only ONE of them is business). (1:35)
- Why never to diet—and how to approach transforming your health (or life/business for that matter…) instead. (3:30)
- How to make eating clean completely hassle-free. (4:00)
- Working out isn’t “dead time”. Here’s how to turn your workouts into business growth. (5:30)
- Why not to worry when you gain weight—even when you’re trying to lose weight. (7:25)
- Why NOT to go on a low-carb diet. (8:45)
- How to stop eating bad foods without “food guilt”. (10:15)
- Don’t take “cheat days”! How to look at delicious food instead. (11:10)
- You do this every day. It might be your key to better health, life and business decisions. (11:40)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
We all know the key to marketing success is standing out.
So why on earth are people telling you to “funnel hack” your competition?
Won’t that just make you boring like everyone else?
You’re absolutely right. Boring and unprofitable.
But with one small tweak, you can use funnel hacking to come up with “pioneering” ideas that crush the competition and make you some serious bank.
In this episode, you’ll discover how you can use this tweak to make $1 million dollars in 60 days and become an industry disruptor.
Listen now!
Show highlights include:
- Why going against the “sexy” trends in your market lets you scoop up profits while your competitors miss out (1:22)
- How to build and market an industry leading software (even if you’re barely literate and don’t know how to code) (3:33)
- Explode the conversion rate of your videos with a green screen and a little comedy (6:27)
- How to make bored prospects eagerly sit through your 60-minute sales presentation (even if they can’t sit still for 20 minutes) (7:06)
- A “funnel hacking” twist that turns copycat offers into one-of-a-kind money magnets that dominate the competition (7:52)
- How to keep making millions even if your competitor steals all your affiliates and messes with your reputation (10:13)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you’ve got a profitable paid traffic strategy, you know how great it feels to pay an amount of money and reliably get a multiple of it back. Maybe you’re still working on building your profitable marketing strategy online.
Whether you’ve got a funnel running or are working on it, this episode will help you build a business that lasts and avoid the overnight crash many business owners experience if they play “Traffic Roulette”.
If you’re trying to build sustained success and live your dream lifestyle long-term, you’ll love this episode. Show highlights include:
- How playing “Traffic Roulette” almost tanked a wedding—and what you can learn from the story. (1:40)
- Why to diversify ad networks even if your ads are working like gangbusters where you’re running them. (3:35)
- Are your ads working? Here’s how you diversify without straying from your heartland. (4:05)
- Diversification sounds hard and complicated. Here’s how you have fun when you advertise on more ad networks (and gain revenue streams). (4:50)
- The 6 things which make you money on any ad network. (5:05)
- How to go get millions of people in your audience… by focusing on getting a thousand. (9:00)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
There is a lot of good marketing advice out there. Some of it is high-level, talking about proven principles and abstract concepts. That kind of advice is essential—you need to learn about strategy and what makes marketing successful in the long-term.
But only thinking high-level neglects the short-term. SOmetimes, improving your cash flow NOW is what matters. Plus, it’s fun to see revenue jumps in weeks instead of years.
In this episode, you’ll hear about tools which improve marketing and get big wins today. Most of these are almost “Plug and Play” so you won’t have to fuss around with untangling a new software in your busy life.
Show highlights include:
- The tool which brought in over $25k in revenue in the first two weeks and generated 20 sales calls (+55 new leads) in an hour using just a 90-second video. (2:25)
- Ditch your form software—how to reduce bounce and get more program applications filled out… while pre-screening prospects to weed out the weak leads. (5:25)
- How to boost your open rates by 20-30% using one tool. (6:55)
- How to leverage webinar signups to get loyal subscribers instead of instant unsubscribes (this trick got a 40% subscription rate). (8:45)
- One-size-fits-all marketing is over. Here’s how you can show your website visitors only the most relevant offers. (10:10)
- The tool that allows you to show up on your audience’s screen anytime you have something important to tell them. (12:05)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you keep up with what happens in marketing, you’ve probably heard about chatbots. They seem to be all the rage right now.
While hype often lies, the numbers chatbots can pull for savvy marketers are astounding. And people would much rather interact with your business via chatbot than call or email you.
In this episode, you’ll learn 3 essential keys to driving more revenue with conversations.
Show highlights include:
- Don’t think of it as „just a chatbot“. Here’s the reality of the impact chatbots have on business and marketing right now. (1:35)
- How to improve your lead quality using chatbots (you’ll love this if you hate talking to lukewarm leads…). (4:10)
- The chatbot tool which generated five figures in just one week. Plus the exact words used in the chat window. (4:30)
- Where to place a chat window to convert leads you would’ve lost otherwise (and it’s NOT your sales letter). (6:05)
- How to leverage even non-buyers to increase your conversions on everyone else. (8:50)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you look back over the last 50 years, virtually every self-made billionaire has done one thing right. They spotted a huge opportunity early and they acted fast.
If you want to create wealth that lets you be free, you need to do the same.
It takes a keen eye, years of waiting and a little luck to spot these opportunities.
That’s unless you listen to this episode!
Today’s guest, Austin Rutherford reveals enough trends in this episode to set you up for life, if you’re willing to act.
So why delay your freedom any longer? Listen now!
Show highlights include:
- The book that gives you the mindset you need to make $1.7M in one day (1:20)
- The three most slept on opportunities that could double your investment in 2022 (10:37)
- The booming currency you’ve never heard of (it’s safer than crypto) (10:41)
- How to get paid to promote your business (11:00)
- How to profit from the metaverse revolution (11:45)
- How to build a huge social media presence without “creating” any content (13:46)
- Why you should never sell your business for $40m if you want to be wealthy (17:34)
- Why you should invest into crypto (even if you only think there’s a 2% chance it will pay off) (20:49)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you have a business which generates sales, you might be hungry to scale it up to increase sales, make more money and upgrade your lifestyle.
Obviously, scaling a business takes work—and you’re a business owner, so chances are you’re busy and have too much on your plate already.
If that’s you, you’ll love this episode.
Today, Nate teaches you a 3-part marketing campaign you can use in your business to double your sales without exploding your ad costs. Plus, these strategies leverage the leads you already generate so you don’t multiply your marketing spend.
Show highlights include:
- The biggest thing when it comes to generating and increasing sales. (4:15)
- Why traditional wisdom on scaling a business is often backwards. (5:45)
- Two things which will happen to your business when you implement this 3-part marketing campaign to make more off of what you already have. (6:50)
- How to do „prospect splintering“ in order to optimize the top of your marketing funnel. (9:15)
- The „Pain Logic Gain Video“ which directly speaks to your market’s desires and moves them closer to the sale. (12:00)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two.
Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but didn’t get enough eyeballs on it.
Whatever your situation, this episode will teach you the secret of how to get more leads AND how to turn more leads into customers.
Show highlights include:
- The two things you need to scale customer acquisition without putting in more work. (1:25)
- Avoid this common practice: Why buying tons of traffic might not be the right thing to do when you first launch. (3:05)
- What to focus on to maximize your return on your marketing dollars. (3:30)
- Two things you need to know to be able to “turn on the marketing faucet and let it crank.” (4:00)
- Two methods you can use to prove your offer & communication before blowing your marketing budget on a dud. (4:30)
- How to start buying traffic when you have no experience (Don’t go around testing everything, everywhere). (8:15)
- The value of “copy congruency”, which even some pro’s in $10,000 masterminds get wrong sometimes. (9:45)
- When to start optimizing and utilizing your backend. (14:25)
- How OptimizedAssets creates marketing funnels from beginning to end. (15:05)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
Without a brand, your business becomes dull, boring and won’t make a ton of sales.
But building a brand doesn’t have to be complicated. Marry design, differentiation, language, color, personality, and story in the right way....
...and people can’t resist buying from you (even if you change nothing else about your business). And when you do it right, simply changing your packaging could multiply your business.
David Brier, started a groundbreaking lifestyle brand out of his mother's basement and grew into a $6 billion global enterprise.
In this episode, he reveals how to use branding to magnetize new customers and multiply your profits.
Show highlights include:
- How changing nothing but your packaging disrupts the market space and attracts new customers (8:27)
- Why refusing to blend in with the mainstream catapults you to the top of your industry (16:15)
- How changing your mindset from "I want" to "I give" unleashes hockey stick growth for your company (21:01)
- Why lowering your prices to sell more wrecks your bottom line (23:56)
- Why your business model ruins your customer experience and empower your competitors (31:37)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
You’ve probably been told you need to create content for a plethora of reasons. Some say you need it for SEO, some recommend it to create authority and others use it for customer acquisition.
But in today’s day in age, content has become such a huge topic that it becomes confusing quickly.
If you’re confused about content, this episode is for you.
You’ll learn what makes a good piece of content, how to plan good content and how to validate and invalidate content ideas.
Show highlights include:
- A good and a bad reason to give away content for free. (1:10)
- How to create meaningful content without just doing it to create content. (start at 1:30)
- 3 things which can be content. (3:15)
- How to keep track of content ideas and organize them for future reference. (3:30)
- The “Mindshare Method” framework for coming up with ideas for content which helps and resonates. (5:00)
- Why “content support” is crucial to putting out something valuable. (6:45)
- The underrated thing content must do so it takes you from an information supplier to a trusted advisor. (7:00)
- How to create effective content—summed up in one sentence. (9:55)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you’ve been in business or marketing for any amount of time, you know how progress often seems to come at a snail’s pace—especially when you’re on your first business.
And it’s tiring: You see everybody around you succeed. Even people who started at the same time sometimes seem to just get ahead quicker.
This episode teaches you how to model success and use the “Leap Frog Method” to stop going from A to B to C and jump from A to Z instead.
Show highlights include:
- How parenting relates to making big progress in business. (1:45)
- Why masterminds are a great resource for surrounding yourself with successful people (you don’t need to pay $10,000 to apply this). (4:05)
- What to do once you’ve picked the right people to surround yourself with. (4:55)
- Why you don’t have to take 10 years to become successful. (6:30)
- Two people you need to go from zero to a million—fast. (6:50)
- One thing you need to get out of the way. (10:20)
- The two things an environment needs so you can grow in it. (10:30)
- What happens after you reach all your goals. (12:55)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
Most entrepreneurs think they’re building a business.
But in reality, they’re just becoming stressed out employees in their own companies.
Jonathan Rivera is not one of those entrepreneurs.
In today’s episode, he’ll show you how you can work less and delegate more, so you can free up more time for new and exciting ventures.
You’ll even learn how to make money watching cartoons!
Are you ready to work less and make more?
Listen now!
Show highlights include:
- Why snowboarding will make you richer than listening to the guru at your mastermind (2:08)
- How to build an active and thriving business (even if you’re lazy and illiterate) (4:10)
- One skill that can bring you $40k per year with as little as
- 163 words (7:39)
- The “dumb as a box of rocks” way to make money in any business (8:58)
- How making “dumb” mistakes lets you hit your deadlines faster than expected (15:48)
- How to easily achieve massive success by “breaking down the B-HAG” (16:47)
- The “boardroom” secret to an enthusiastic team who will do anything to achieve your business goals (17:40)
- How to make money watching cartoons on the internet (23:58)
- When it makes sense to delegate your most-loved skill (32:24)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
When you were a child, your parents probably kept an eye on who you spent time with to make sure you don’t start life on the wrong path.
What might be a more or less fond childhood memory for you originates with a timeless truth about life: You become like the people you associate with.
In business, people tell you „your network is your net worth“ and other advice centered around meeting as many people as you can so you can extract the most value from them. This episode shows you why networking this way is fundamentally wrong and keeps you where you are instead of giving you a boost.
You’ll learn how to network instead and why spending amounts of money as high as $50,000 on the right kind of „networking“ can yield a return 10x the investment or more.
Show highlights include:
- The kind of event you’ll enjoy meeting entrepreneurs at if you’re an introvert and don’t like being in a room with 1000 people. (2:30)
- The type of event which pushes you to bring your „A-game“ every single time. (3:25)
- Why mediocre business events are toxic for your (and your business’) performance. (4:15)
- One simple rule to assess whether you’re around people who fuel your business—or drain it. (6:20)
- What kind of people you’ll meet at high-level masterminds. (6:35)
- How masterminds can transform your personal life AND your business. (8:10)
- Why the popular advice „be the dumbest guy in the room“ is wrong and reverses the purpose of business masterminds. (9:20)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you want to scale your business without scaling your effort, you’ve probably run into a roadblock or two.
Maybe you had enough traffic but not enough people bought. Maybe you’ve watched your ad costs shoot higher and higher without seeing an increase in returns. Or maybe you know people would love your offer, but didn’t get enough eyeballs on it.
Whatever your situation, this episode will teach you the secret of how to get more leads AND how to turn more leads into customers.
Show highlights include:
- The two things you need to scale customer acquisition without putting in more work. (1:25)
- Avoid this common practice: Why buying tons of traffic might not be the right thing to do when you first launch. (3:05)
- What to focus on to maximize your return on your marketing dollars. (3:30)
- Two things you need to know to be able to “turn on the marketing faucet and let it crank.” (4:00)
- Two methods you can use to prove your offer & communication before blowing your marketing budget on a dud. (4:30)
- How to start buying traffic when you have no experience (Don’t go around testing everything, everywhere). (8:15)
- The value of “copy congruency”, which even some pro’s in $10,000 masterminds get wrong sometimes. (9:45)
- When to start optimizing and utilizing your backend. (14:25)
- How OptimizedAssets creates marketing funnels from beginning to end. (15:05)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
As a marketer, you’re probably familiar with some of the marketing gurus, experts and legends.
While they can be great people to learn from, the marketing world makes you feel like they guard the chest filled with secrets to marketing success—and you can only get a key by dumping your net worth into their bank account.
It doesn't have to be that way. Every year, savvy marketers make money and live lavish lifestyles without being in “the club”.
In this episode, you’ll learn how you can make a name for yourself, scale your business and earn plenty of money without being one of the “Good Ole’ Boys”.
Show highlights include:
- The one thing which is king when it comes to growing your business without being popular with the in-crowd. (4:30)
- 9 platforms to run your ads on—and how to start running ads (don’t just run ads anywhere you can). (5:25)
- How to leverage “marketing attribution” to convert your prospects and waste less of your ad spend. (7:25)
- Why paid traffic never comes first in your marketing strategy. (8:20)
- How to make more money from the leads you get. (9:25)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
There’s a ton of ways to market: social media, direct response, postcards, webinars…. the list goes on and on.
It’s hard to know which one will grow your business, make you wealthy, and impact people around you.
Mark Evans, a small town hillbilly from Ohio faced the same challenge when he wanted to make $100,000 in a year.
He’s tried, failed, and succeeded at every marketing strategy under the sun. That taught him how to scale any business to 7-figures and beyond.
Today, Mark owns several million dollar businesses and shares his learnings with other entrepreneurs.
In this episode, he reveals how to improve your marketing so you can make more money yourself and impact others.
Show highlights include:
- How sitting on the toilet lets you close more deals by the time average people finish their breakfast (4:14)
- Why telling your story on social media attracts customers into your business (even if no one likes, comments or shares your posts) (8:16)
- The "MEconomy Approach" to help others by being ruthlessly selfish (10:04)
- How working an 18 hour days gives you more spare time to help others (17:47)
- Why over-simplifying your best skills turns you into a better person (22:31)
- How not answering teammates questions makes you a better leader (24:52)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
If you’re in online marketing, you know marketers constantly rip off each other.
Once an idea or a marketing strategy makes money in one market, competitors swarm to replicate the idea and implement it for themselves—the zero-sum game called “Funnelhacking”.
In this episode, you’ll learn why most funnelhackers aren’t successful (at least in the long-term) and how to funnelhack without being a thief.
Show highlights include:
- Creating all your marketing and tech is a waste of time if you don’t answer this question first. (starts at 2:00)
- The difference between funnel hacking and marketing (they’re not the same). (4:35)
- Why “funnel bandits” are hard to spot—and the secret sauce they’d need for long-term success. (5:05)
- The story of the worst funnel hack of all time. (6:30)
- How to build a predictable marketing machine. (9:05)
- The big problem with low-ticket funnels. (10:00)
- What to do in crowded markets where everyone screams “I’m the best!” (12:30).
- A game-changing book recommendation to transform your perspective on marketing. (13:00)
- What to wait for before you build follow-up systems, chatbots, autoresponders etc. (17:00)
- 8 software solutions to build your predictable marketing machine. (17:55)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!
When you first get into marketing, it’s easy to feel like your goal is miles away. People say you need all sorts of technology, tools, software, sophisticated marketing strategy, several up, down and cross-sells, a mentor and whatever else they’re trying to sell you at the moment.
While these things can help, you first need a clear offer—which is harder than it sounds. If your offer doesn’t attract your target audience, all the marketing strategies in the world won’t make you a penny.
This episode teaches you how to think differently about marketing and gives you an actionable sit-down-and-write exercise to help you become an authority and dominate your niche.
Show highlights include:
- 5 ways you can use this podcast to beat your competition. (2:45)
- The 3 key ingredients to creating an irresistible offer. (4:00)
- How to stop helping everyone and build a business for the long-term (you need to listen to this if you’re thirsty for sales). (5:15)
- What to focus on to earn top dollars and dominate industries. (6:05)
- The most commonly believed myth in the marketing industry. (8:00)
- How to position your offer with “symptomatic solutions” to get your prospect’s attention and attraction. (10:30)
- 3 lists to write down to help you create your irresistible offer today (do this exercise and you’re ahead of most marketers). (13:00)
- How to get your audience to tell you how to market your product—and make money in the process. (15:25)
- Which type of marketer gets the most money in any market. (15:55)
Looking for more uncommon advice? Head on over to NateKennedy.com and follow @natekennedymd for the latest updates!