This is no BS gaming podcast 2.5 gamers session #100. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricYoutube: https://youtu.be/a7rEif7GXA0Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-29stniv6f-oLJzhx2U_mRB_ppXnJ9hvQAgenda00:00 Introduction and Celebration03:43 Twisted Tangle: A Unique Puzzle Game07:31 The Success of Twisted Tangle09:20 Gameplay and Mechanics15:46 Changes in the Game21:09 Monetization and Level Curve22:07 Changes in Winning Rewards23:07 Currency and Soft Currency Sink24:07 Ad Placements25:11 Ad Revenue Analysis26:11 Revenue Estimates27:05 Downloads and Revenue by Country28:10 Hybrid Casual Games29:02 Mobile Gaming Industry30:14 iOS vs Android30:54 Retention Rates33:06 User Acquisition Channels34:33 Target Audience36:00 Creative Concepts38:06 Creative Analysis41:45 UA Campaigns43:02 Rating and Conclusion---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------TakeawaysThe game has different difficulty levels, with hard levels requiring more lives and very hard levels being even more challenging.The game's monetization strategy focuses on blockers and soft currency sinks, such as boosters and cosmetics.The game's revenue is primarily driven by in-app purchases (IAPs), with ad revenue playing a smaller role.The game's target audience is primarily older females, with the majority of downloads and revenue coming from the United States.---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - matej@lancaric.me---------------------------------------If you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricLatest article - https://open.substack.com/pub/lancaric/p/stay-ahead-in-ua-for-2024-my-top?r=7qqaf&utm_campaign=podcast&utm_medium=web&showWelcome=trueDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-aiFelix Latest Article - https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes
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