Digital Data Café is thrilled to welcome industry leader, Chris Lydle, the CEO of dbaPlatform for Season 2. With over a decade's experience at Google under his belt and expertise in local search & media optimization strategies, listeners won't want to miss this opportunity! Google has continued its reign as king of the hill with an impressive 86% market share in US-based searches - yet don't underestimate Bing just yet.Tune in as we explore all that Microsoft's underdog can offer alongside exciting new insights from Chris Lydle!