Episode Summary: In this episode of Practice Growth HQ, I speak with Benjamin Shrader about how healthcare professionals can finally make social media work for their practice.

Benjamin is the founder of Shrader Promotions and a seasoned event producer who has worked with major brands. With his unique blend of expertise and personal healthcare experiences, Benjamin knows how to help practices build trust, attract patients, and create an authentic online presence.

In this episode, Benjamin dives into the power of personal branding, why video content is a must, and how staying consistent across platforms keeps patients engaged.

If you want a social media presence that stands out and turns followers into patients, you won’t want to miss this episode!

What you’ll learn:

• (05:17) How Benjamin’s health journey taught him what patients value most
• (12:31) The power of small, genuine interactions in building trust that keeps patients coming back
• (15:29) Practice accounts vs. personal brands—what actually works for healthcare pros
• (18:30) Why video content is the easiest way to connect with patients fast
• (24:20) Why defining your look, tone, and presence makes you impossible to ignore.
• (26:09) The social media trick that will make patients trust you asap.
• Plus loads more!

Links and Resources: Instagram: benjamin_shrader