The change in the automotive industry’s business model has also impacted pre and after-sales customers interactions. For instance, new car manufacturers are not opening new dealerships to reach their customers and the maintenance process is becoming digitized. For OEMs to remain competitive in this new environment, they have to embrace and embed digitalization beyond the production phase.
Today, the hosts are Nicholas Finberg of Siemens Global Marketing, and Tim Kinman, Vice President of Trending Solutions and Global Program Lead for Systems Digitalization at Siemens Digital Industries Software. They are joined by three guests from Siemens: Nand Kochhar, Matt Bromley, and Doug Burcicki.
In this episode, you’ll learn about the major changes in the automotive industry that have been triggered by the new business model. You’ll also learn about the impact that autonomous vehicles are having on the trucking industry. Additionally, you’ll learn about the role that MBSE can play in helping OEMs navigate the radical changes in the transport industry.
What You’ll Learn in this Episode:
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