Dharmify: Recent Episodes
hargobind khalsa
Helping yoga teachers find freedom and purpose through entrepreneurship. Hosted by Hargobind, builder of Casa Om and Casa Om Potomac retreat centers.
Finding your voice is important. Amplifying the voices around you is even more important. In this episode I talk about how asking questions and listening should become a core piece of your communication strategy.
We live in trends. If you can catch a trend, it will change your life forever. I've caught 3 trends in my life and they directly led to building my retreat centers. In this podcast, I share my thoughts on how to see trends and what to do when you see it.
Be uniquely you in your retreat offer. The more authentic you get in what you do, the easier it is to sell.
Picking a venue is voting with your dollars. Don't undervalue what your travel dollars mean. Before I started building venues I never really thought my travel dollars matter. Seeing the cultural changes in West Virginia and Mexico, I see firsthand that these retreat centers have positive influence on the surrounding community. In the podcast, I share some of the small but also big ways that where you go with your retreats really influences the lives of those that host you. It's been a very positive thing for me and I hope the podcast shows you the retreat leader that you are part of something big.
Here I share 5 ideas to help people reintegrate back home with the new experiences you've shared.
You have to realize you are creating a very positive bubble. I think of it like an balloon and you are filling people up with healthy food, great habits, kind people and fun life experiences. There is going to be an inevitable let down when they go home. Help your clients prepare for that moment.
Excursions provide the chance to go deep on shared experiences with your group.
Planning fun events is the most epic part of being a retreat leader.
Here are 16 experiences that I recommend in you are in the Puerto Morelos, Cancun, Playa Del Carmen, Tulum area. I always start at Casa Om obviously but this podcast will help anyone looking to have an awesome time in the Riviera Maya.
I cover
Kite Surfing
Snorkeling
Scuba Diving
Xplor Zip Lines
Coba Ruins
Tulum Ruins
My most favorite Muyil River Float
Cozumel
Golf carts at Isla Mujeres
The jungle Spa
Atv's at Cenote Zapote
And lots more!
Here I get into the silly cliche of believing in yourself. But really you should believe more in youself.
9 year old Siana goes a little deeper into how co leading her first event changed her confidence and mindset going into the next school year. It may be hard to relate to the experience of a 9 year old but I'd argue most new retreat leaders go through these same feelings of highs and lows.
Here we talk about my daughter Siana's mindset, reflections and ideas from her first summer camp. We also talk about things we want to do better for next years camp.
I was looking at my revenue for Casa Om Mexico and found a pattern that will help you think about your retreats for 2024. In short, maybe do less but focus more.
Here I get into ways to differentiate yourself on your yoga retreats. We have to start thinking of these experiences as a chance to create a world changing offer. This is your sandbox to experiment with hour teacher.
Yoga retreats, Gym, Yoga Class, Therapy, Meditation. It's all making your product better. Ultimately you want to get to a place where you feel so good about the product your offering that marketing comes so naturally to you.
And you know your product is great when the word of mouth spreads.
Winning is dangerous. Most people are manufacturing crisis in their lives to stay motivated. Whether its through drugs or affairs or irresponsibility, the chaos creates pressure. So they are, in a sense, trying to lose. Because when you win at something, whether its build your retreat or make profit in your business, it's such a mind game to stay focused and hungry and present so the good times role. Most people can't do that. Here I talk about my feelings on winning and the struggle I'm in to stay focused when things are going good.
You want to come into your retreats with so much confidence. It's way more fun. In this podcast I get into some of the ways, I've gone from a place of fear and anxiety to having so much fun and enjoying the work.
The secret to this whole game is find something that works and then get ridiculously consistent with it. Legendary people do tremendously boring shit over and over again.
Faith and skills have a unique relationship in business. Cultivate a strong faith and you can bridge the gap between what you want and what you can do.
Quite simply whoever can invest the most in themselves wins. This goes for love, wealth, sports, relationships and more. If you can find ways to fill your brain and body and soul with high quality experiences, you are going to live a high quality life. The problem is so many people are making investments when they arent ready for it. In the podcast I get into when the right time to make a bold move for yourself is.
As the leader, your retreat is not a vacation. People will say all the time "how was your vacation in Costa Rica." They just dont know how hard this work can be. With the right mindset you can have so much fun, make positive change and fulfill your purpose. But it will never be a vacation. It's legitimate work and if you approach it that way, it can be the most meaningful work of your life. But don't try to also get your vacation in with it.
Dealing with difficult customers can make or break your experience. Here I get into some strategies to preemptively gel your groups.
I didn't realize how much potential the retreat had when i first started out. In this episode i want to encourage you to go bigger in the thinking of what you're doing. Do that specifically by tuning into the why of the group.
It's possible you're at a level where you dont need to take risks. You can cruise on what you've already done. That's comfortable. But my argument here is if you want to continue to evolve and serve at ever greater levels, you have to take risks. In the podcast I get into my thoughts that perhaps once a day you try something new. Perhaps a new excursion, workshop, journal exercise, bring in a new teacher or something that puts you just outside your comfort zone as a leader.
This demonstrates to your clients that you are learning. It shows them that its ok to open up.
I dont suggest doing this with your whole event. I suggest 80% of what you do, you have down at the expert level. That will set the table for the breakthrus.
Be sure to send me a note on instagram or facebook if this resonates in some way. xoxo
and how to keep them both engaged so you work for your creative future and execute on the task at hand.
Here I break down how 35 people showed up for Tuesday yoga in a pretty remote area. Its pretty simple. Make it worth travelling for.
So stoked to share this interview with you.
I've had so many questions I've wanted to ask an expert about podcasting for yoga teachers. Who should do one. When in your business cycle - (when you have a product to sell) to launch. Best practices for running your podcast. When to launch yours ( maybe start by getting on other peoples podcasts first)
And way more.
Jessica Hurley is the ownerFounder of Instapodcasts, a podcast media agency that provides content strategy and high-level production for many of your favorite podcasts!
She writes
"I found a passion for diving into fascination and pulling out share-worthy stories that create viral content for our hosts. Believe me when I say, you have experienced something that when shared correctly is someone else's survival guide. Before doing this for others, I did this using my own show that I launched 5 years ago, The Stranded Phase, and recently promoted to Rich In Real Life.
In this process I found my voice, my tribe, and connected with sooo many incredible people. I've duplicated this same strategy with my clients and we've seen the same results, so I want to give this gift to you too because I KNOW you have a story to tell."
So many people have a totally shortsighted mindset when running their first retreat. No business on earth would expect to make money in their first week of business. Expecting to crush it on your first retreat is an equally misleading thought. Instead I recommend you approach your first retreat like you would any business.
With a 3-5 year outlook. Or even longer because you are really building your personal brand that will serve you for the rest of your life. So think about this like you are building assets. Your pictures, videos, testimonials, testing your content, developing your teaching, creating a new service that will set you up for lifelong success.
Do it the right first. And always the money will follow.
The crux of my argument here is simple.
Don't plan retreats for other people.
If the retreat leader is good, they don't need you. If they aren't good, then you don't want to work with them.
What I want to say to my friends in retreat planning businesses, is don't hide in logistics. Put your face out there and stop being scared. You're already doing most of the work and its time to step into leadership front and center.
If you are new and thinking about hiring a retreat planning business to host your yoga retreat, I encourage you to just go on a retreat at the place you want to go.
The venue should help with a lot of your planning. Then you should come to a place where you've been on the journey and are ready to lead others to an experience you've had. That's the real formula for success that I've seen.
On my retreats the guests often keep a running list of potentially bad advice I give. Topics range from posture cues, quotes from ancient scriptures taken out of context, relationship advice and more. While I say this tongue in cheek, I've grown up in the yoga world and seen so much contradiction that the "right way" might just be subjective.
In this podcast I go deep into why I love discounting and how its contrary to what most marketing guru's advise. The reason I share this though is because its continually worked for me. And deep down I love love love the idea that I am providing the most value for the best price. It comes from a place of deep love for my clients and frankly it just works for me. I think you'll get something out of this... but then again I could be wrong.
In day 5, I share my thoughts on reaching the goal, samadhi, marketing methods and picking venues.
Theres some really important considerations to get everything in balance and making this fun, profitable, sustainable and successful. Have a listen.
In day 4 we start to tie the sales page together. The combination of all the work you've done so far comes together in a highly methodical presentation of your offer.
We also lay out the schedule and I share some tips for writing a personal bio that is really about them and not about you. This makes it a compelling sales piece as well.
Getting deeply connected to yourself will vastly improve your messaging. To do this well, you have to use video. I also cover the idea of an offer stack. This is a way to strive to create as much value in your customers lives as possible.
In day we cover how to tell great stories. Clarifying your purpose and your unique message.
I also cover dharmify, my method, for creating extreme clarity on your objectives.
I ripped the audio from my Retreat Wizard Challenge which is my free online webinars. In these next 5 podcasts I share all my methods for planning yoga retreats.
If you want to see the webinar, sign up for my next challenge go to casaom.com/challenge
Basically the answer is never cancel your retreat. The big mindset shift retreat leaders need to make is that they are building a lifelong business. Each retreat you do builds your future. When running the retreat you increase positive customers. You gather pictures. You gather video. You create testimonials. All the things you need for your future. If you cancel your retreat you miss out on all of these things.
Most people think their retreat is a weekend or a week long experience. But from the leaders perspective it should be thought of as a year long process of building positive momentum. If you cancel you halt all that momentum. Lastly its ok to lose money at first. Just as every other business doesn't expect to make money in the first year, give yourself some time to build your business which will serve you over your lifetime.
Use my simple journal technique to approach an issue that you need to find a path of healing.
Amrit Singh from Germany was a teacher of mine in India. We've reconnected and he's become a life coach. He's helping me develop a Casa Om continuity program. So if people make positive change on retreat, they can now have support to bring the retreat home.
He is a great resource for all retreat leaders and will be helping me with all my retreats coming up. Because its a big mistake to take people to the "mountain" and not help them reintegrate when they get back home.
Serving others will save you. Because if you have extreme clarity in who you are serving and why. You'll be unstoppable. Loss, failure, and setbacks are inevitable. But if you figure out who you're serving, you'll show up with so much more power.
This will allow you to reach the people that don't yet know you. This is a contribution that you can make to the unknown.
In fact they are the things that connect us. This is how the vulnerability and story connects us all. Once we are unafraid to to uniquely us, we get so much marketing power.
When you leverage your weakness, you can serve at a much higher level. It creates empathy and connection.
When you express love for someone two things happens. One they accept you offer and love you back. Option 2, they reject your love. But this is interesting. They still feel good that someone desired them. They still feel like they were included. It is partially at your expense because you feel rejected. But in a life of service, this is a small price to pay. In fact the rejection, can teach you self love and strength.
So if you look at it right, you can win no matter what when you pitch your offers.
Stop Treating Retreats like Side Chicks. Too many retreat leaders are treating their events as a secondary option. Just like in relationships, its never very good to be half in and half out. Commitment leads to greatness. Here's some ideas on how to respect your offer.
Looking at your business as a living thing will help understand which type of care it needs. At the infant stage you have to protect it. At the adolescent stage you have to guide it. At the adult stage you need to let it grow into something bigger and better than you.
Sadhana, Seva and why I hate Facebook ads. Helping other and providing value on a daily basis is my definition of sadhana and seva.
Sell to the people that don’t know you.
Out in the big world is where the people that really need you exist. Identifying problems that you can solve, opens you up to the vast marketplace.
I asked my child hood friend & recording artist Jai-Jagdeesh for some advice on marketing for musicians. She was so generous with her time. She recorded these insights on how to work with Spotify, Youtube, digital publishing and more. This episode is especially useful for mantra music, yoga music and musicians in the wellness industry.
Please check her out:
https://www.jaijagdeesh.com/about
The most successful people know that rejection is one of the most important parts of the process. You can listen in here as I go through the emotional feelings as my original launch fails. I loved in the nba playoffs how Luka Doncic said, everyone talks when they win. Michael Jordan said the same thing. Everyone can talk trash when they're up. But the greats do it even when they're losing. Here I share some of my thoughts about how to handle your feelings when your your yoga retreat launch isn't working.
There is a method to the growth of every major yoga teacher. It looks like a funnel with free stuff at the top followed by books and classes. Then retreats and teacher trainings. Finally at the bottom is some higher end offer. Listen in as I break it down. If you want to develop your own value ladder come on my retreat and I will show you how.
casaom.com/mastermind
Marketing should be taught as integral to the sharing of yoga practice. If you're bad at marketing, you're bad at teaching yoga.
Here I reframe the idea of marketing as a way to share your teachings and wisdom for free. It then leads people down the path like bread crumbs to places of deeper transformation.
Trust leads to success. You can't be successful without the support of a large section of the population. Ultimately we all have a people problem. We need to serve more people and trust more people. Yet most people get burned once and take away the wrong lesson. That people can't be trusted. Thats basically agreeing to never succeed. Here I suggest an approach to really trust and be crystal clear and bold when people break your trust.
I worked for Snatam Kaur & Guruganesha when they first started touring as musicians. Ganesh had the idea of making a series of free concerts. It was a disaster. They rented big beautiful venues and while lots of people claimed free tickets almost no one showed up. I was the cd sales person and it was mortifying. The lesson I took away was that the buyer has to be invested for them to get the value. The more you charge for a valuable, totally unique experience, the vested the buyer will be in showing up. "Those that pay, pay attention" is one phrase I've heard. But it also does something to you when you raise your prices. You step up. Most people in the world I'd say don't have integrity issues. They are playing small ball because then they don't have to really grow. Here I make the argument that a lot of the yoga world needs a vast transformation. And they need to raise prices.
Way too many people are focused on what other people are charging. It's the worst way to set your prices. I argue here you should search to create massive value for your customers. Differentiate yourself by delivering unique experiences that solve big problems. Then price isn't the only factor. This is the best way to raise your prices. If you deliver the most, you should charge the most. And if you charge the most, you have the resources to have massive positive impact.
The reason I think teaching on yoga retreats is more effective than in a studio is because of the schedule. In my early days of learning yoga, it was never just about the class. In the ashram, we would have meals together. There was music. There was community. So many of the lessons were conveyed off the mat.
When you host a yoga retreat, you have that same ability to make each moment of the day special. In the podcast here I get into the schedules I like and how to create peak transformational moments.
Dharmify is my 7 step method to holistically approach the challenges of our lives. From a spiritual, intentional, & material perspective, dharmify helps us get into alignment.
I highly recommend dharmifying your retreat decisions so you are emotionally invested, solving real life problems for your customers and have the resources and energy in place for smashing success.
The benefits of this are vast. It's a way to make sure you are 100% committed and all in from every level.
When building out your retreat idea, its extremely important to share the story behind how you came up with this idea. People relate to people and the journeys that we all go through. There is a deeply personal, meaningful reason that you decided to go on this trip. When you tune into the emotion behind that, it makes selling your idea so much easier. Here I talk about how to come up with a method for telling your story and putting it in your sales page, social media and newsletters.
Here I break down the underlying psychology driving the yoga retreat market. These are powerful lessons that will deliver great impact to your students.
Here we talk about ways to trasnform lives through the the vast experiences of your life. Creating unique and personal experiences has the greatest impact on your students. Here's how I come up with a lot of mine.
Some gems in here on retreat planning, writing books, and making a contribution through publishing.
Work is important and valid. But once you stabilize, it's important to vastly increase the investments into yourself through training.
Criticism can be extremely helpful to gel your team and rally people around a collective goal.
Great ideas need a critic. It will make your victory so much sweeter. Use this hack to handle criticism and turn it into the fuel you need to succeed.
I got covid last month during a retreat. I kept a audio dialog as it went along.
I did my best to keep everyone safe and make good choices.
COVID is definitely a disruptor and having a number of back up plans in place is very helpful. Listen in here and it will help you get a sense of what to do should COVID come into play on your retreats or if you are on retreat.
I share some reflections on taking 4 years to write dharmify vs 2 weeks to write my new ebook Retreat Wizard Blizzard. It was so much easier to write the Blizzard because I was trying to solve 1 problem. Then I built the ebook based on 19 methods to solve the problem. If you are stuck in your messaging and writing, start with the question, what is 1 problem that I can solve.
Download the ebook at www.Dharmify.com/ebook and you can get dharmify on audible or for free at www.dharmify.com, just pay shipping.
The array of offerings in yoga studios is lacking in some major ways. Here i show why yoga bootcamps can fill an important need for leveling up your students. I use the example of my 8 week handstand hero.
There are so many ways to interpret our lives. Here I share my favorite and most powerful one. It's called the hero's journey. I share some ideas from the hero's journey that will help you organize your yoga retreats and improve your yoga classes.
I think all of us should have some elements of this in our own lives.
The yoga business is full of paradox. When yoga means union and your goal is community building, how are you to fire people? How do you reconcile the need for healthy boundaries, and space when the core teachings teach us to unite. The easy way is hypocrisy and we've all seen that. But the easy way in this case often tarnishes reputation and makes things worse.
This is a peculiar burden in finding the "right" way to do business. In this podcast I offer up the dharmify method as the best way to balance all the competing needs.
Give a listen.
Mantras are the best ways to change your mind. I have been using mantra to re create myself as a marketer. I share some of the techniques I have been using to become so much better at marketing. I also share two tips I recently used to sell some more retreats.
Enjoy!
As a boy, I used to do seva at the Golden Temple. When I left India, I missed that feeling until I realized creating huge value filled the void for me.
In the podcast here I share why I decided to make my book free just pay shipping model. It allows me to give huge value for a cheap price and also sets me up to create even more value for my clients.
Joshi Biro is a yoga studio business coach and founder of the Yogaprenuer collective. He gives us so much great insight here.
We talk about
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getting mindset right to thrive in the yoga studio world.
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6 tips for marketing anything
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the difference between a retreat and a summit.
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ways to charge more for your yoga retreat.
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how to monetize your client list more effectively. -
we talk about his Beyond the Bottom Line Yoga Business Summit.
Plus lots more! This is a fun one.
Here I share a simple 4 step process to present your retreat to your audience. I used it last week and got 2 sign ups for my winter retreat which is now sold out. I added another one Jan 28 - 30 2022 which is similar. The method is called The Who what why how video and I learned it from Russell Brunson. Basically you introduce yourself (who) talk about the retreat ( the what) Tell them why its so important ( why) Share how they can take the next step and register ( How) Simple. Easy. Clear. Effective. Listen in and you can hear how I did it and why you should start using it.
I've wanted to sit down with Kiley Enmark and chat for a while. She does Casa Om & Casa Om Potomac regularly but also does trips to Xinalani in Puerto Vallarta, Ubud Retreat Center in Bali and D’Alijo Retreat Center in Portugal. All places I want to visit. She shares her criteria for picking locations which will help you if you're looking for venues. She also is one of the most fun people on the planet. From her bio: Competitive soccer player. Astute business woman. All star burrito eater. World traveler. Precious Moments collector (yep). Wakeboarder. Friendship bracelet maker. Rap video dancer. Marathon runner. Yogi. Of all the hats Kiley has worn over the years, "yogi" is by far her favorite. The catalyst dropped in 2010 when the front desk staff at The Westin Indianapolis congratulated then-consultant Kiley on her 365th overnight stay. I have stayed one year of my life in your hotel? She cried into her complimentary bottle of Prosecco and decided it was time to make a change. " Listen in if you are thinking about ramping up your yoga retreat life.
Here I get into something that causes so many hot yoga studios so much pain. Steam humidifiers. I have been working on the 3 that I have - a steamovap at Casa Om Potomac and a Neptronic and Vapac at Siri Om Hot Yoga. They are just a difficult idea because you need a plumber, an electrician, an Hvac contractor and a Handiman to get them worked on. And even with all the trades, someone has to coordinate them. All for 1 simple piece of equipment. Yoga studio owners will appreciate this podcast because its all so common.
We cover some important ground here with Pedro Luna. Super chill entrepreneur, yoga teacher and creator of yogimemes, Next Level Yoga Academy and international retreat leader. We get into the creative process for making memes and where to find ideas for content. Then discuss the value of mentorship and how it can save us all some pain and struggle. Finally we cover some practical advice for increasing money in your pocket on your events. Check out his page on instagram.com/yogimemes and if you are a yoga teacher just getting started, join his Next Level Yoga Academy. Finally, here's the link to the Costa Rica retreat we discuss. And it looks super nice: https://www.yogawithpedro.com/events/costa-rica-yoga-retreat-1 Be sure to send me a note and tell me what you like about the podcast. Stay dharmified y'all.
There is inherent conflict built into the yoga business that is unique to the yoga business. Your students become your colleagues, your colleagues become your boss, your friends open studios near you and everyone is finding the balance between competition and support. It takes some serious flexibility, insight, compassion, great business sense and diligence to navigate through it with the yogi state of mind. Listen in and you'll hear some of my analysis on it and hopefully give you some tools to keep it all good.
And get on some yoga journeys. The advantages of going big and bold in your yoga journeys can't be over stated. Each time I have shot for the stars, I met interesting people, went new places and learned things far beyond what I would have thought was there. It all started with a bold thought and that got me in further than I would have imagined so I grew more than I would have on my own.
Sometimes it feels like we have to put out so much energy to get an event going. When we build around the holidays we can use some of the societal pressure to fill our events. In this episode I share my story around New Years and my belief there was a better way to do this cultural ritual. And you should come on my New Years retreat.
I sit down with my client from last week to see if we can learn from her retreat strategy. Dr Erin Kinney is a naturopathic doctor and yoga teacher who has great sense of purpose and bold marketing. In this episode we get into how to do both. She recommends each of us come up with a 15 second pitch, 3 key benefits to coming on our retreat and using that exercise to attract our “A” clients. “A” clients being the ones that we love serving and love us back, making everyone’s life easier. This podcast really should have been longer because she is hitting on great points.
Reflections on selling yoga studios. Here I share 5 thoughts that were on my mind when we sold our yoga studios. How your business story ends, is critical. Starting with the end in mind with help you build a strong brand and end your business cycle in the best possible way. Listen in and you'll get some insights on how to do it well for yourself.
I've had this conversation with 3 friends in the last few weeks about how to actually get great content for your book. I call this excavating your soul. If you look to the actual setbacks that you have and build your insights and lessons on this, you will have a useful story to tell. It will also be a huge source of personal development which will build your faith and confidence in your self.
The easy way to do this is when you are down cycling, depressed, or failing, keep a journal of it. It will suck in the moment, but when you get out of your spot, you will have a great book waiting for you. Listen in and I will tell you some stories about how I found this.
Siri Om & I dharmify her idea of leading a yoga retreat to Mykonos Greece. This episode is specific to her trip but you might get a ton out of this if you are a thinking about running your own retreat and you want a method to follow to really think through your idea. It could also be useful for anyone learning how to use dharmify as a system to cultivate your most important ideas.
I share some of my thoughts on the differences between being a student and being a teacher and why they are both so important. I also spend a bunch of time talking through the 2 different kinds of retreats - trainings and entertaining. I think there is a lot of space for more specialized trainings and creating a niche. I also share a bunch of ideas for why entertaining retreats are so important.
Starting a podcast is super easy and cheap. You can do it. I am having a blast with it. Listen in and hear my tips for getting started and why this can be easy, quick and cheap for getting your important message out.
Listening to hear how I use Dharmify to build a yoga or music festival. Reflecting on my work with Sat Nam Fest and One Fire Hot Yoga Festival, I share my process of dharmify to build your own large scale event.
Wrapping up from a workshop in Philly, I am realizing I have to get tighter with a system to keep the connections going with the people I meet. You might be in the same boat.
I highly encourage you to develop a signature, unique workshop that you can offer to studios. It will be your contribution to the yoga systems and open lots of doors for you. A few more tips here as I head to Philly for a workshop.
Businesses create products. Great businesses have a consistent stream of useful, new items for sale. As yogi's a lot of us got lost in the tradition and didn't realize we had an important role to play as contributors, like our teachers, to the development of the yoga systems. Books are one of the ways you can and should make a positive impact on your world.
Building a great hot yoga rooms is harder than it seems. The complexity comes from having multiples tradespeople have to work together. There are generally spray foam contractors, HVAC, electricians plumbers, mirror and glass installers, that all have to do something slightly different than normal. I try to share some of my lessons here so you can build the best hot rooms possible. Please share with a friend and send me a note if this is useful to you!
Better yet come visit me at Casa Om, Casa Om Potomac or Siri Om Yoga.
Here's why. It's simple. If you go to 2, you decrease the value of your creation. You do more to serve less. With 1 studio, you can teach more, connect more, and you have all the space you need to innovate your style. With 2 studios, you are now an administrator but yet you dont have the resources to build an admin team. So I argue here based on my experience owning two yoga studios, that the quality actually goes down over all and the headaches go up. I'd say go to two if you are on the way to 10 otherwise, there are better ways to add value.
Starting with the story of Arjuna to the random conflicts with lawyers, I get into some of the strategies to take and mindset to come in with to get the best deal possible. Getting your lease right is one of the most important issues facing yoga studio owners and I try to share some reflections having been through it 3 times.
Dharmify is a methodology to get to the right choices. In my 2nd episode, I share 40 various pieces of advice on building yoga retreat centers. From budgeting, to construction, to rooms, to storage, marketing, accounting, and much more.
Please remember to share and find me on instagram.com/hargyoga or facebook.com/hargobind if you have feedback or questions.
So much has changed in the yoga retreat world. Here I share a reflections on whats going on. 1) Planning can be done in 1 month. The time to organize is much shorter and you can sell out easier than ever. 2) Focus on selling out and do less events 3) Find Peak moments for your clients on retreat 4) Befriend the venue AKA your partner 5) Get confirmation from your clients before you book the venue 6) Make sure the loners on retreat get included And a few more!