In the first episode of 2024, Christina and Jenn had a thought-provoking discussion with Andrea Lechner-Becker about the evolving landscape of marketing, the power of personal relationships in business, and the impact of AI on career growth. We discuss the impact of trust and influence in relationships, navigating corporate culture, and the influence of influential industry figures on our perspectives.
In this episode, you will:
- Gain insights into the significance of building personal relationships for business success and understanding the professional and personal aspects of individuals.
- Understand the impact of AI on marketing and career growth and the importance of continuous skill development, particularly in AI, to stay ahead in the industry.
- Learn about the significance of owned content in B2B marketing and integrate owned media with non-owned media platforms to enhance visibility and branding.
Full Show Notes Here!
Links & Mentioned Resources:
Sixty Days Left
AudiencePlus
Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love
Connect with Andrea Lechner-Becker:
Portfolio
Connect with Christina Del Villar and Jenn Steele
Connect with Jenn Steele
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