In episode five of Media Unscripted we are joined by Jason Kint, CEO of Digital Content Next.

DCN, as they are known in the business, is the US cousin of FIPP, and the trade association represents some of the biggest brands in digital content, guiding them through the murky media waters.

Jason is a 25-year veteran of the digital media industry, having led the evolution of CBS Sports into a multi-platform brand. Prior to that he worked in various executive roles launching and leading all of the Times Mirror Magazines’ flagship websites.

In this interview Jason talks about what DCN brings to the industry, the changes he has seen, current trends and what the future looks like for online content, which he believes is pretty positive. We also talk about:

• Fake news – or toxic sludge as Jason calls it
• Why social media platforms need to do more to prevent the spread of disinformation
• Different legislative efforts going on across the world against Google and Facebook.
• The growing awareness of the duopoly’s imbalance of power in publishing
• The importance of CEOs having an approachable personal brand
• The public’s perception of the media industry and why they are hungry for brands they can trust.

We really enjoyed speaking to Jason and hope you enjoy listening to this podcast. If you did, please don't forget to like and subscribe!