In this episode we are discussing the BBC’s hugely important and influential 50:50 Equality Project. Launched in 2017, by Outside Source presenter Ros Atkins, the project aims to achieve 50:50 gender representation in the media and beyond.

Joining us are Lara Joaniddes, the project’s Creative Diversity Lead, and Miranda Holt, who is the External Partners Lead. They are quite rightly proud of all that has been achieved to date, as diversity is now a top priority, rather than an after thought.

Lara and Miranda talk about:

  • Discovering new voices - rather than fulfilling quotas
  • Driving and demanding change in terms of diversity
  • How the project is now BBC policy
  • The partners they are excited about working with
  • Ambitious targets for the BBC's 100th anniversary
  • Finding female role models
  • Biggest challenges of the project
  • How the project is creating training and opportunities for women
  • What the future of media should look like

We really enjoyed speaking to Lara and Miranda and we hope you enjoy listening to this podcast. If you did, please don't forget to like and subscribe!