All The Things: Recent Episodes
LISI
Beth Henderson, Pro Bono Director for Microsoft, joins host Julie Owsik Ackerman as they discuss what it is to be an immigration lawyer, what she learned about immigration in places around the world, and Microsoft’s incredible pro bono work with immigrant children.
Andrew Hutchinson, CEO at Databall, joins host Robyn Addis, COO+CMBDO at LISI, as they continue the conversation from their recent presentation at the LMA Northeast Region Conference in New York on October 20. Robyn and Andrew love getting nerdy about data and evangelizing how to make data the first step on your marketing infrastructure-building journey.
Scared about the robots taking your job? Jen Leonard joins Julie today and explains reasons why we can feel excited about the future of the legal industry. We discuss using human-centered design in the court system; Gen AI and its possibilities to expand access to justice, and her new venture, Creative Lawyers, where she works with leaders to help legal teams thrive in this ever evolving future.
In this episode of "One More Thing," we will examine how AI can enhance the creation of attorney bios and explore the associated risks. We will discuss best practices for optimizing lawyer profiles, including SEO tactics, reputation risk management, and accurate self-representation. Additionally, we will delve into the ways artificial intelligence can be utilized to craft high-quality bios and the potential dangers that may arise.
In this week's "One More Thing" episode, get ready to explore the importance of meaningful data and its impact on executive decision-making, all while uncovering strategies for presenting digital analytics to law firm leadership in a compelling and influential manner.
On this week's episode of One More Thing, LISI COO+CMBDO Robyn Addis chats with Jessica Horowitz, Business Development & Events Specialist at Torkin Manes LLP in Toronto, Canada. Robyn and Jessica met for the first time this year at the LMA23 conference in Hollywood, Florida, and formed an instant bond. Which is a great reflection of the conference overall: a truly inclusive and connecting experience. Listen as Robyn and Jessica chat about their experience and their biggest takeaways!
Women! Moms! Listen in as Kristen Ferris, law firm partner and mother of three, joins host Julie Owsik Ackerman for Behind the Bio. They will discuss how experiences like a breast pump meltdown and a mistaken email forward helped Kristen succeed in the male-dominated space of corporate law.
We know that a social media presence is an important part of any law firm’s successful marketing plans. But there is more to it than just LinkedIn. Facebook, Instagram, and Twitter are all different – and can all play an integral role in your marketing strategy.
Join LISI’s Lauren Forbes, Social Media + Marketing Manager, and Kristyn Brophy, Director of Client Strategy, as they dive into what you need to know about the “other” social media networks.
Nyssa Taylor, managing attorney for the New Jersey Innocence Project at Rutgers University, joins host Julie Owsik Ackerman for this month’s episode of Behind the Bio. Each month, Julie interviews a different lawyer with an unusual career path to explore its turning points. In this episode, Nyssa and Julie discuss systemic injustice, and the progress Nyssa and many others are fighting to achieve. Nyssa also refutes the idea that she thinks innocence is “stupid.”
Join LISI's Director of Technology + Operations Dan Martin and Director of Client Success + Marketing Taryn Elliott in this episode of "Ask Me Anything," to discuss Google Analytics 4. They will cover topics like the differences between Google Analytics 4 and Universal Analytics, data collection methods, privacy implications, alternatives, and more.
Taryn Elliott, Director of Client Success and Marketing at LISI, and Rae Ritter, Director of Client Service + Marketing at LISI, dove into three of the things you should consider when spring cleaning your law firm’s website. They shared some tips and tricks about spring cleaning your attorney bios, focusing on the industries you serve, and checking in on some of the overlooked areas - the footer, the CMS, and how it looked on mobile devices.
The inaugural #FollowFriday Conference was earlier this month and included a moderated discussion for mid-level professionals. Moderated by Ashely Gibbs (Director of Product Advisors at Litera), Emilia Levisay (Director of Client Value Engagement at Ballard Spahr) and Taryn Elliott (Director of Client Success + Marketing at LISI) participated in facilitated discussions with many of the conferences’s attendees. On this episode of One More Thing, host Taryn Elliott is joined by Ashley and Emilia as they share some of the topics they wish would have come up during that session. Hear their thoughts on figuring out what you love to do, how past experiences shape your career, knowing when to take the next step in your career - or when to be content where you are, and the importance of learning who you are, how you show up, and what you want to accomplish.
From litigator to . . . peacebuilder? Henry Yampolsky, joins host Julie Owsik Ackerman for this month's episode of our series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers.
In this episode, Julie talks to Henry Yampolsky, who worked his way from Ukrainian refugee at age 14 to law firm partner before a spiritual quest to India put him on the path he’s on today.
Website projects are often one of the biggest marketing projects a law firm will undertake. But design trends and development technology are constantly changing. Add in everything you need to know about accessibility, SEO, mobile - all of the nuances to developing a website tailored to your law firm can be overwhelming. On this episode of "Ask Me Anything", Taryn Elliott, LISI’s Director of Client Success + Marketing, answers your questions about website design and development.
By carefully considering the key elements of web design such as visuals, functionality, and usability, you can effectively create an engaging website that stands out from the crowd. But most law firms want their website to be modern and showcase the latest design trends, too. Listen as Taryn Elliott, LISI’s Director of Client Success and Marketing, discusses three of the website design trends expected to be popular with law firms in 2023.
Rae Ritter, Director of Client Service + Marketing at LISI, recently presented “Your Website is Bad for Business: How Lack of Cross-Functional Collaboration Led to the Fail of Modern Law Firm Websites” for the LMA Mid-Atlantic Region. On this episode of One More Thing, she is joined by her co-presenters, Diana Lauritson, Senior Manager of Marketing and Business Development at Hogan Lovells LLP and Matt Kurnick, Digital Communications Manager at Foley & Lardner LLP. The one more thing they share is the importance of collaboration on websites and other projects - and how your website may be bad for business if you don't bring in different perspectives.
Attorney and activist, Aarthi Manohar, joins host Julie Owsik Ackerman, writer/storyteller/lawyer, for this month’s episode of our new series, Behind the Bio. Each month, Julie interviews a different lawyer to explore the many directions one can take after law school and learn more about the turning points that shaped these notable careers.
In this episode, Julie talks to Aarthi, an attorney at Kohn Swift, to discuss how her career was affected by the death of Eric Garner and the Black Lives Matter movement, how her legal career intersects with her journalism training, and the lawsuit she filed on behalf of Philly residents whose cars have been subjected to Philly’s infamous “courtesy tow.”
Podcasts have been exploding in popularity over the last few years - and law firms are starting to see the value in adding podcasts to their marketing mix. Join LISI’s Director of Client Success and Marketing, Taryn Elliott, and Director of Marketing Technology + Operations, Dan Martin, as they answer all your questions about podcasts on this month’s Ask Me Anything.
The #FollowFriday Conference is quickly approaching and that has the LISI team thinking of the Key Pillars of #FollowFriday. Join Taryn Elliott (Director of Client Success + Marketing), Ann Caskey (Legal Content Writer + Editor), and Rae Ritter (Director of Client Service + Marketing) as they discuss three of the pillars - collaboration, innovation, and support - and their importance in our professional and personal lives.
Gina Furia Rubel, CEO and General Counsel of Furia Rubel Communications, joins host Robyn Addis, COO and CMBDO at LISI, to discuss their one key takeaway from the recent Marketing Partner Forum they attended as well as a look ahead for legal marketing in 2023.
LISI’s Founder, Jason Lisi, joins host Julie Owsik Ackerman, Communications Manager + Legal Content Writer, for the first episode of our new series, Behind the Bio, where we will interview a different lawyer each month. As a writer, storyteller, and lawyer, Julie will explore the many directions one can take after law school and hear more about the turning points that shaped these notable careers.
In this episode, Julie and Jason discuss the three turning points that led to him leaving his tax law practice and turning his passion for computers and the internet (which were still in their infancy) into a thriving tech company that continues to serve the legal profession 25 years later.
23 goals for 2023! While it may have been a beast to compile, LISI's CMO + CMBDO Robyn Addis pulled off another annual list of goals. In this "Ask Me Anything" episode, Robyn will sit down with Social Media + Marketing Manager Lauren Forbes to discuss how her annual list came about, which are her top three goals, and if she will continue this tradition.
LISI's CMO + CMBDO, Robyn Addis, recently published her annual list of goals -- 23 to be exact. Join Taryn Elliott, Director of Client Success and Marketing at LISI, as she dives deeper into three of the goals she had to Google to learn more about. In this episode, Taryn talks about having a stronger focus on environmental, social, and governance strategies (E.S.G), what it means to be a genuinfluencer, and ways to achieve "position zero" on search engine results pages.
For our last podcast episode 2022, we wanted to take the opportunity to reflect on the last 12 months and share that one more thing on our minds as we close out 2022 and prepare for 2023. We talk about goal setting, focusing on the client experience, creating a content machine, and the importance of tracking, understanding, and making decisions based on your analytics.
We are turning the mic on the LISI team for a special holiday edition!
This episode of Ask Me Anything is all about our favorite holiday traditions. Taryn Elliott is joined by Julie Ackerman, Kristyn Brophy, Ann Caskey, Lauren Forbes, Jovanna Hopkins, Lesley MacLean, Dan Martin, Rae Ritter, and Keith White as the team shares what makes the holidays special to us.
Content creation. Websites design and development. SEO. Google Analytics. Social Media. Podcasts. MarTech. We covered a lot this year. As 2022 comes to a close, LISI's Director of Client Success + Marketing, Taryn Elliott, and Legal Writer + Content Editor, Ann Caskey, share three things they learned in 2022, as well as what they are embracing for 2023.
Laura Toledo, Director of Business Development and Marketing at Nilan Johnson Lewis and outgoing LMA Midwest Immediate Past President, joins host Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss her time serving on the LMA Midwest Region board. Laura and Taryn talk about developing leadership skills, making connections, and how hybrid work also led to hybrid legal marketing programming on this episode of "One More Thing.”
LISI’s own Communications Manager + Legal Content Writer, Julie Ackerman, joins host Taryn Elliott, Director of Client Success + Marketing, for the next installment of LISI’s News + Views + To Dos series. Julie, a lawyer and writer, works with many of LISI’s clients to create content that is simultaneously marketing-focused and legally-driven. She is uniquely qualified to discuss the importance of content in an attorney’s marketing and business development efforts, the role a strong writer can play in that, and what you can do between now and the end of the year to get started.
Content takes a lot of forms. Blogs. Emails. Social media posts. Press releases. News items. Attorney bios. And so much more. But where to start?
This week’s Ask Me Anything is all about Writing Marketing Content. Join Julie Ackerman, Communications Manager + Legal Content Writer, and Taryn Elliott, Director of Client Success + Marketing, as they answer all of your questions about how to produce content that drives traffic to your website and converts prospects to clients.
The LMA Northeast conference is November 3 and 4 - and Bootcamp organizers Jennifer Manton, Managing Director, Chief Marketing and Business Development Officer at Kramer Levin, and Deb Scaringi, Legal Marketing & Business Development Consultant at Scaringi Marketing, join LISI's Director of Client Strategy Kristyn Brophy on this episode of One More Thing. They chat about how this year’s bootcamp provides legal marketing professionals who are early in their careers an incredible opportunity to learn first-hand from industry leaders who are at all stages in their careers.
On this week’s News + Views + To Do’s, Robyn Addis is joined by friends, former colleagues, and #FollowFriday conference sponsors Melissa Prince and Emilia Levisay.Melissa is Chief Client Value and Innovation Officer at Ballard Spahr, and leads a team of more than 40 professionals across practice innovation, data and analytics, and client service. Emilia is the Director of Client Value Engagement and is leading the charge on the team’s client-facing value initiatives.Together these amazing women share a passion for the business of law, business operations, and supporting professional women. You won’t want to miss this outstanding conversation!
It is 2022, let the robots do it!
Part of creating efficiencies in your marketing department is selecting and utilizing the right tools to streamline your law firm’s marketing and business development operations. But with so many options, where do you start?
Join LISI’s Director of Client Strategy Kristyn Brophy and Director of Marketing Technology + Operations Dan Martin for an “Ask Me Anything” session all about Marketing Technology for Law Firms.
Social media is essential to your marketing strategy. Not only will it help gain exposure for your business, increase traffic to your website, but it will also generate conversation about your brand and services. In this Friday’s "Three Things" livestream, Lauren Forbes, Social Media + Marketing Manager at LISI, is joined by LISI’s Director of Client Strategy, Kristyn Brophy. They will discuss what tips and tricks you can use to up your social media game now and in 2023.
The always delightful Roy Sexton, Director of Marketing at Clark Hill Law, sat down with Taryn Elliott, Director of Client Success + Marketing at LISI, to discuss what he hopes to accomplish during his term as the 2023 LMA International President. In this episode of "One More Thing,” Roy and Taryn tackle a range of topics, from self-care to self-promotion.
Join Robyn Addis as she chats this week with CEO of Passle, James Barclay. James shares his insights on what he’s seeing across the legal industry, as well as his prescription for how to stay ahead of the tide, especially going into a recession.
Creating a marketing plan and budget is one of the most important projects a marketer will undertake in a year. In this Three Things livestream, LISI’s Director of Client Success + Marketing, Taryn Elliott, talks about aligning your budget with the firm’s goals, knowing what success looks like, and understanding your previous expenses.
It is September and, at many law firms, that means that budget season is kicking off. Budgets, and the marketing plans that accompany them, lay that foundation for everything you will do in the coming year. Therefore, you want to make sure you understand all of the nuances of developing a budget that meets the specific needs of your firm. Robyn Addis, COO + CMBDO, and Kristyn Brophy, Director of Client Strategy, dive into everything you want to know about law firm marketing budgets in LISI’s September "Ask Me Anything" episode.
Taryn Elliott, Director of Client Success + Marketing, sat down with LISI’s Director of Client Strategy, Kristyn Brophy, to discuss what you need to know when preparing to attend a conference or networking event. Kristyn explains why advanced planning is important and what you need to do before, during, and after an event to make it a networking success in this episode of One More Thing.
We all know that you can’t track what you don’t measure. And you can’t judge the effectiveness of a marketing program without analytics. But with so much data available at our fingertips, it can be overwhelming figuring out the best way to track your K.P.I.s.
Join LISI’s Director of Marketing Technology + Operations, Dan Martin, and Director of Client Strategy, Kristyn Brophy, as they answer all your burning questions on this month’s Ask Me Anything: Law Firm Marketing Analytics.
Host Taryn Elliott, LISI’s Director of Client Success + Marketing, is joined by LISI’s COO + CMBDO, Robyn Addis, in this installment of LISI’s News + Views + To Dos series. On the other side of the microphone as a guest this time, Robyn shares how her passion project, #FollowFriday, developed and ultimately evolved into the upcoming #FollowFriday Conference, as well as her big goals for #FollowFriday and what she has learned so far.
There are a myriad of considerations when it comes to designing and developing a new website. In this episode of LISI’s Three Things, Rae Ritter, Director of Client Service + Marketing at LISI, is joined by LISI’s Director of Client Success + Marketing, Taryn Elliott. They tackle the ways a firm’s brand can help differentiate its website, the importance of considering both functionality and structure in the planning stages, and how to balance creating content and design during the design phase.
On this week's episode of One More Thing, Robyn Addis, chief operating officer and chief marketing and business development talks with Matt Parfitt, president at Cirrom and immediate past president of the Legal Marketing Association, Northeast Chapter. They dig into what's the one more thing he didn't think he had to say but actually did about being a part of the LMA leadership team. They also talk about Cirrom and how AI and data validation are changing the way law firms handle their contact relationship management data.
On this episode of News + Views + To Do’s, Ann Caskey, LISI’s Legal Writer + Content Editor, is joined by John McElroy, Head of Commercial Disputes & Partner at Hausfeld & Co LLP. They discuss the experience of being LGBTQ+ in law, the progress that is being made both in the US and the UK, and what law firms and individuals can do to improve inclusivity and encourage authenticity for the LGBTQ+ legal community.
Only 1% of LinkedIn’s 260 million monthly users share posts, and those 3 million or so users net 9 billion impressions. What does that mean? It means that almost no one is leveraging the power of the network, so those who do have a platform with very little competition for attention.
Establishing your personal brand on LinkedIn means completing your profile with your ideal client in mind, and establishing yourself as a thought leader by sharing valuable content for your network.
Robyn Addis and Lauren Forbes answer your questions about establishing your personal brand on LinkedIn and how to leverage the power of this network on this episode of LISI’s Ask Me Anything.
LISI’s All the Things podcast was launched six months ago - and the team thought it would be a good time to discuss what we have learned so far. Director of Client Success + Marketing, Taryn Elliott, chats with Robyn Addis, COO + CMBDO at LISI, about what went right - and what didn’t - and what the future holds for podcasting in this episode of One More Thing.
LISI Week, when we gather our remote team for several days of in-person strategy sessions, training, volunteering – and fun – is always some of the most impactful time we have during the year. The June 2022 LISI Week was no different. Host Lauren Forbes, LISI’s Social Media + Marketing Manager, chats with Keith White, Chief Development Specialist, and Ann Caskey, Legal Writer + Content Editor, about their take-aways from the the most recent LISI Week.
While six months may seem a bit too far off to start thinking about your firm's holiday card, December will be here before you know it. Our June "Ask Me Anything" dives into everything you want to know about holiday cards for your firm. Join Taryn Elliott, Director of Client Success + Marketing, and Kristyn Brophy, Director of Client Strategy, as they answer your questions on this topic.
LISI's Director of Client Strategy Kristyn Brophy is joined by Kris Butler, Sr. Program Manager for Career Development at Holland & Knight LLP. The two recently shared the stage for a Boston Bar Association webinar "How to Advocate for Yourself in a Performance Review," where they shared how to market accomplishments and put your best foot forward during the performance review process.
On this episode of “News+Views+To Dos,” Robyn Addis, COO + CMBDO at LISI, is joined by Micheline Tang, Director of Communications at King & Spalding. Robyn and Micheline discuss strategic communications, how an integrated marketing department supports an omnichannel marketing strategy, and their thoughts on the future of legal marketing in a remote and digital world.
For a lot of firms, a website project is something they devote more time and resources to than any other marketing project. Therefore, you want to make sure you understand all of the nuances of developing a website that meets the specific needs of your firm. Our April "Ask Me Anything" episode dives into everything you want to know about website design and development. Join Taryn Elliott, Director of Client Success + Marketing, and Keith White, Chief Development Specialist, as they answer your questions on this topic.
Legal marketers from around the world came together in person for the 2022 LMA Annual Conference in Las Vegas. As we look back on the incredible experience we had, each of us came away with new ideas, opportunities, and insights. Join COO + CMBO Robyn Addis, Director of Client Strategy Kristyn Brophy, and Social Media + Marketing Manager Lauren Forbes for this episode of Three Things: What We Learned at LMA.
Join LISI's Director of Client Success + Marketing, Taryn Elliott, and Director of Client Strategy, Kristyn Brophy, as they dive into title tags and meta descriptions; the three necessary steps to succeed at S.E.O.; and how featured snippets can impact S.E.O.
Lost in a sea of digital marketing options? Not sure if organic or paid searches are working for you…or what that even means? We’re here to help! Join LISI’s Director of Marketing Technology + Operations, Dan Martin, and CEO and Founder, Jason Lisi, as they answer all your burning questions on this month’s AMA: S.E.O. + S.E.M.!
Director of Client Success + Marketing, Taryn Elliott, sat down with Jaime Lira, Director of Marketing at Cohen & Malad, LLP, to follow up on their recent participation in the Legal Marketing Association (L.M.A.) Midwest Region program, “Set Yourself Up for Success: Tips on How to Manage the In-House and Agency Relationship.” As moderator, Jaime did not get to answer her own questions - but she gets to share her thoughts on managing a vendor relationship from the perspective of a small to mid-size law firm marketer in this episode of One More Thing.
LISI's Director of Client Service + Marketing Rae Ritter sits down with Adrian Lürssen, Co-founder and Vice President of Strategic Development at JD Supra. They dive into the evolution of content generation – and how to harness the power of analytics to drive your marketing plans. They also touch on D.E.I., the signs of progress, and why we should be doing more.
Robyn Addis, COO + CMBDO, talks with Patrick Fuller, Vice President & General Manager, ALM Intelligence, on the latest episode of LISI’s "All the Things" podcast. The duo share with us that one thing they didn't get to include on their recent presentation at ALM’s Legalweek 2022 panel titled “Emerging Global Legal Markets.”
Director of Client Success + Marketing, Taryn Elliot sat down with COO + CMBO, Robyn Addis, of Team LISI, to discuss Robyn's recent presentation at the Legal Marketing Association (LMA) Annual Conference: Blurring the Lines the Growing Importance of an Omnichannel Strategy. Robyn adds one (two) more thing that was not covered during the session at LMA.
COO + CMBO Robyn Addis sat down with the newest member of Team LISI, Dan Martin, Director of Marketing Technology + Operations. They discussed their love of all things data analytics, digital innovation, and the impact digital marketing will have on the legal industry.
Join LISI’s Director of Client Strategy, Kristyn Brophy, and Social Media + Marketing Manager, Lauren Forbes, on this episode of Three Things, where they share three things you can be doing on social media right now to enhance your personal brand, grow your network, and create new business opportunities.
This month's One More Thing features long-time friend of LISI, Rob Kates, Executive Producer at Kates Media, as he chats with LISI COO+ CMBDO Robyn Addis about everything from how many camera bags he has accumulated during the pandemic, to the importance of having a well-optimized presence on YouTube.
We all know being inclusive in our digital marketing is important. But do we all know how to do it? What questions should we be asking ourselves before anything “goes out the door”? How do we select imagery that represents a diverse target market? What can we do on the back end of our website or social media posts to ensure they are accessible to everyone? Listen to this "Ask Me Anything" session that dives into how to be inclusive across all of your digital marketing channels.
Did you know that one in four Americans is living with some sort of disability? Whether it be blindness, hearing impairment, physical, cognitive or otherwise, 25% of the population has to figure out work arounds for daily life that work for them. And in a world where those disabilities are often overlooked or not considered when planning for meetings, events, digital media, and more, finding those workarounds can be incredibly challenging.
In this episode of N+V+TDs, Robyn Addis is joined by Richard Nenno, Senior Counsel at Young Conaway, as they discuss his experience as an attorney who is blind. Listen as Robyn chats with Dick about the challenges he has faced in the profession, and how he navigates his job on a daily basis to be one of the preeminent estate planning attorneys in the state of Delaware.
Content is often the bedrock of a modern digital marketing strategy. On this episode of Three Things, LISI’s Director of Client Success + Marketing, Taryn Elliott, shares three things you can do right now to produce more effective marketing content for your organization.
More and more, law firms of all sizes are choosing to outsource some or all of their legal marketing. As leaders in Outsourced Legal Marketing Services, the LISI team answers your questions about all things legal marketing outsourcing. Why might it make sense for your firm? How do you decide what to outsource and what to keep in house? How does it work? What's the best recipe for success? Kristyn Brophy and Robyn Addis host an "Ask me Anything" session that is needed now more than ever before!
2021 was, well, quite the year . . . Some of it was good, and some of it was not so good – but we learned a lot.
One of the things we learned a lot about was content. We have big plans for content in 2022, and we covered All the Things as we kicked off our live streamed programming with "Three Things We Learned in 2021." The LISI team reflected on what had the most impact on us in 2021 and what we are embracing for 2022.
📣 Introducing: the LISI podcast.
It is All the Things. Literally. That is what it is called. Because we plan to cover all things professional services marketing, leadership, and management related - and the day-to-day challenges along the way.
Your time is valuable. We get that. Sometimes our podcast will be a quick hit of information. Other times we will dive in and explore a topic more deeply. It will be a mix of industry experts, rising stars, and the LISI team.