Conversion Path is a mar-tech podcast about data and growth for your online and mobile business by CRO firm Digital Dames. We gather every week to talk about how to amplify your product, service or message.

In this episode we are talking about the biggest challenges for mobile app marketers in 2022 and how to overcome them. Digital Dames CTO Jaclyn Hawtin and CMO Mani O'Brien each identify the top obstacle mobile app marketing will need to consider in 2022.

Listen in to learn about: - How to enter this space with a "data mindset" - Setting up customer data platforms to ensure scalability - Sustainability and security for the application - Upgrading older technology for 2022 - Marketing attribution challenges - Apple's privacy policy and it's affect on applications in regards to ad tracking - Advice on building sustainable relationships with clients

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Resources mentioned in this episode:

How much does it cost to build a mobile app? https://digitaldames.io/how-much-does-app-ux-ui-design-cost/

Mobile App Marketing: iOS 144.5 Apple's App Tracking Transparency https://digitaldames.io/mobile-app-marketing/

Digital Dames services: https://digitaldames.io/services/

Free consultation with Digital Dames: https://digitaldames.io/get-a-quote/