EP 109: How would you scale a web design agency in today's market?
Especially with competitors like Shopify, Wix and SquareSpace offering incredibly low barriers to entry at more affordable price points?
Well, luckily for you.
Grant and I have both done this…
We’ll be discussing our experiences, as well as what we would do differently so that you can be better prepared and use these new skills in your own business.
Even if you are not in web design, the ideas on creating moats, marketing, etc might prompt action in your own business.
P.S. Do you feel your business could generate more profit and you would like us to share how we would approach it if it was ours - just let me know about the business and we will do an episode on it for you.
Episode Highlights:
00:00 Welcome to Business and Investing
05:40 Challenges Grant faced running a web-design agency
14:10 Scaling a web design service for dentists
14:28 Why Grant chose dentists as his niche
16:13 The subscription package
17:56 How Grant would market his web design service
22:46 Two types of products Grant would offer
27:17 Scaling a web design service for real estate agents
27:24 Why I chose real estate agents as my niche
29:45 Generate recurring revenue through continuous need
33:10 Creating a premium service
35:21 My acquisition strategy
36:08 Providing value through data and list management
39:33 How I would pitch my service to make it stand out
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