A conversation about Ethical Influence with Brian Ahearn, personally trained by Robert B. Cialdini, Ph.D., and one of only a dozen Cialdini trainers in the world. Among the valuable gems in this stimulating conversation with Brian:

• 3 things that differentiate ethical influence from manipulation

• A concise summary of the 7 principles of persuasion

• An acronym to help us D.E.A.L. with differing styles

• Concrete examples to help us learn the practical application of this wisdom