As Senior Program & Industry Relations Manager at the Atlanta Jewish Film Festival Shellie Schmals plays a lead role in selecting the nearly 800 films that are considered for each annual Festival. She has 25 years of experience in the non-profit universe, holds an MBA from Brenau University and EDM in Higher Education Administration from the University at Buffalo. As a talent wrangler and producer/emcee, Shellie has been involved in many projects past and present, including Roxie Roz burlesque, Minette Magnifique Burlesque; Georgia Pinup Posse, DanceATL AM Collaborative, and most recently, curated a burlesque/short film collaboration with the Philadelphia Jewish Film & Media (2021).
Shellie currently sits on the national board of the Film Festival Alliance, state-wide Georgia Production Partnership as Membership Chair, and locally, as Women in Film & Television Atlanta as Vice President of Programming, coordinates WIFTA industry panels at Dragon Con (Film Track), and for the nationally known Cinema Life Collective, is past co-chair of the WIFTA Short Film & Talent Showcase (2017-2020) and past WIFTA Secretary (2016-2020).
Jessica unpacks Shellie’s story of taking chances, finding her creative community, and learning how to navigate relationships that opened doors along the journey.
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