In this episode of Inspired, Rish sits with Partho Ghosh, Sr. Director , Product, Growth @ Hootsuite, to discuss about Product-Led growth and transitioning from Sales-led to Product-led growth.

Partho shares his journey into PLG and simplifies what it means to be a PLG organization. 

We also discussed about key topics in PLG including:

  • Importance and role of Sales and Marketing team in PLG
  • Driving Product vision in PLG set-up
  • Metrics to evaluate PLG maturity
  • Landing and Expanding Product
  • PLG Prism

Partho also shares his favorite PLG organization/product and the best resources to learn more about PLG.