Jeff Danley is the Director of Innovation at VMLY&R, one of the largest global agencies that focus on creating unique customer experiences.

In this role, Jeff speaks with dozens of national and global brands that want to operate in the Metaverse, create NFTs, build in Web3, etc. As an early adopter of BTC in 2013, Jeff is well versed in Web3 and has a strong understanding of how corporate brands can authentically enter this constantly evolving industry.

Jeff provides real life examples of how blockchain and NFTs can be utilized as well as explaining how play to earn games will be leading segment of the gaming industry.