In today’s episode of the brand building show, we had a professional copywriter come over and lay out a masterclass for you on copywriting. We spoke about how you should think in terms of hiring a copywriter or an agency, dived deep into retention channels such as popups, email, SMS and how to go about writing copy for these channels. Even if you have no idea about what happens in the backend of Popups, email & SMS, our today’s guest breaks it down for you step-by-step on how to go about writing copy for these channels, and not to mention, he also talks about what are the must-have flows you should have in place. And last but not least, he shares with us 6 essential copywriting tips, which alone I think is worth watching the entire episode. Enjoy the Show!

Host: Ibrahim Masood Twitter: https://twitter.com/heyibrah LinkedIn: https://www.linkedin.com/in/heyibrah/

Guest: Thomas Lalas Twitter: https://twitter.com/lalascopy

Guest's Company: Zoronto Website: https://www.zoronto.com/

Powered by: Zoronto (your retention marketing partner) Website: https://www.zoronto.com/