Fixed Ops Roundtable

Barb Edson is the Executive Vice President and Chief Marketing Officer at CDK Global.

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What we discuss in this episode:

1. The Ascendance of Fixed Ops:

Uncover the astonishing growth of fixed ops awareness over the past few years.

2. Consumer Experience in the Spotlight:

Delve into why consumer experience has become the paramount focus for dealers.
Barb shares CDK's research findings and how they are shaping the industry landscape.

3. Challenges Dealers Face Today:

Explore the critical disconnect between what dealers focus on and what consumers demand.
The glaring gap in transparent service pricing and its impact on consumer trust.

4. Digital Transformation in Fixed Ops:

Understand the pivotal role of digital tools like video inspections, texting, and service scheduling.
How CDK is partnering with dealers to drive business growth through unified workflows.

5. The Power of Transparency:

Reflect on the evolution of transparency from sales to fixed operations.
Why being transparent is a game-changer in retaining customers after the warranty period.

6. Navigating the Future with Digital Retailing:

Barb shares insights on how digital retailing is reshaping fixed operations.
The rise of connected car technology and its implications for dealers and consumers alike.

7. CDK's Commitment to Dealers:

Uncover CDK's dedication to helping dealers navigate the digital transformation.
From unified workflows to free access to cutting-edge technologies – a partnership for success.

Tune in as we unravel the complexities of fixed operations and gain actionable insights to propel your dealership into a new era of success. Get ready for an eye-opening conversation with Barb Edson, exclusively on this Episode. Stay tuned!

Listen to the episode featuring Barb Edson for even more insights!

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Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237