From lore to concept: when we look back at some of the most anticipated releases, we sometimes see that the idea itself and the potential behind it failed in its execution. Think back at games like Cyberpunk 2077 and Destiny, the Star Wars sequel movies or the continuing disappointment that George R. R. Martin caused with his latest blog post. We often see this in prequels, or projects that have gone through a tedious, ambitious process. So how does this happen? And how, as a writer, can you identify these pitfalls?