Common Mistakes Podcast Season 2 Episode 3
Taryn Laeben, start-up advisor president of IRL Ventures, and operating partner at Victress Capital, meets with Laura and Todd to discuss the common mistakes she has seen throughout her entrepreneurial journey. Taryn discusses the mindset shift when moving a business from single to multi-channel, the operational/logistical complexities associated with multi-channel selling, how leaner businesses can ease into multi-channel with drop-shipping, how to prioritize your core business during hyper-growth periods, why the "growth at all costs" mindset is no longer attractive to investors, and much more!
Check out IRL Ventures: https://www.irlpartners.com/
More About Our Guest: Taryn’s career has been spent focused on empowering founder vision and unlocking hyper-growth for mission driven companies. Taryn Jones Laeben is the former Chief Operating Officer (COO) of SoulCycle, the revolutionary indoor cycling brand, founded in New York City in 2006. Before her time at SoulCycle, Taryn was the Chief Commercial Officer (CCO) at Casper, the fast-growing sleep company, where she led rapid expansion across retail, wholesale, partnerships, customer experience, and strategy at large. Prior to joining Casper, Taryn spent many years generating industry leading results in fashion & retail. Taryn led NYC-based jewelry brand Alexis Bittar as President after having run the North America and International businesses for Kate Spade New York as Senior Vice President of North America and Vice President of International, respectively. At Kate Spade New York, Taryn led multi channel growth across 120+ retail stores, 500+ points of wholesale distribution, and the e-commerce channel. She was a key member of the executive team that lead Kate Spade New York to become the eponymous global lifestyle brand it is today. Capitalizing on Taryn's years as a seasoned executive and day-to-day operator, with the ability and passion to quickly fuel growth, Taryn founded an integrated advisory firm, IRL Partners. Taryn and her team work with a select number of startups across the broader consumer & healthcare landscape, including MIRROR, Parade, Real, and Daring.
Connect with Laura and Todd at Envision Horizons... Visit www.envisionhorizons.com for support selling on Amazon.
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