We are hanging out with regular Leaders Live contributor Tilly Davies, LinkedIn Expert and CEO of MarketingCX.
Tilly’s marketing-machine serves customers from all over the globe.
We chat about… How teamwork makes the dream work on LinkedIn
Imagine having a team of LinkedIn brand advocates that make your dream work - helping spread the word about your Business , Services and Products! Some supporting stats:
*92% of individuals trust ‘Word-Of-Mouth Recommendations’, making it one of the most trust-rich forms of advertising.
*76% Of individuals surveyed say, “they trust content shared by “Normal” people, rather than content shared by Brands.
*Earned FREE Media (Press, Word-Of-Mouth, peer-to-peer referrals etc) drives 4x The Brand Lift as paid media.
So with these stats in mind, how do you get the most out of LinkedIn and create a marketing machine for your workforce?
Well Tilly will reveal all on Tuesday, but in the meantime…
QUICK TEASER…
Tilly argues that grabbing customers’ attention for your brand you need: a good Company Page AND it needs to be noticed.
To do that requires a laser focus on branding, optimisation, and linked profiles.
You will also need an effective LinkedIn Marketing Strategy, a brand advocacy programme, along with sharing and engagement guidelines for your teams. So why should you pay attention to this?
SYSNOPSIS - we explore with Tilly…
*How & Why you need teamwork to make your dream work with your wider networks of partners (not just employees)
*The importance of a LinkedIn Marketing strategy
*Steps to take to develop a brand advocacy programme
Leaders Live motto is utilising - I to the power of WE.
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