Allison and content marketing expert Brian Piper delve into the transformative role of content marketing in higher education. Piper shares his journey from a website developer to a content strategy pioneer, emphasizing the pivotal moments that shaped his career. He discusses the current state of content marketing within the sector, highlighting innovative approaches and common pitfalls. This episode is a treasure trove of insights for marketers aiming to leverage content effectively to engage and inform their audiences.
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Guest Name: Brian Piper
Guest Social: https://www.linkedin.com/in/brianwpiper/
Guest Bio: Brian Piper is an author, international keynote speaker, and consultant. Brian has been optimizing digital content since 1996. He has created online training programs for hundreds of companies including Xerox, IBM, and Volvo. He has spent the last eight years focusing on data, content marketing, and content strategy. Since 2021, he has been diving into AI, community, and web3. He is the author of Epic Content Marketing for Higher Education, the co-author of the second edition of Epic Content Marketing with Joe Pulizzi, and is a contributing author and co-editor of The Most Amazing Marketing Book Ever with Mark Schaefer. Brian has presented at numerous conferences, is a board member of HighEdWeb, a member of Ed3DAO, and a mentor for the Content Marketing Institute. When he's not creating data visualizations, he teaches wingsuit skydiving and spends time with his wife and six children.
Connect With Our Host:
Allison Turcio
https://www.linkedin.com/in/allisonturcio/
https://twitter.com/allisonturcio
About The Enrollify Podcast Network:
The Application with Allison Turcio is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Some of our favorites include Mission Admissions and Visionary Voices: The College President’s Playbook.
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Connect with Us at the Engage Summit:
Exciting news — Allison will be at the 2024 Engage Summit in Raleigh, NC, on June 25 and 26, and we’d love to meet you there! Sessions will focus on cutting-edge AI applications that are reshaping student outreach, enhancing staff productivity, and offering deep insights into ROI.
Use the discount code Enrollify50 at checkout, and you can register for just $200! Learn more and register at engage.element451.com — we can’t wait to see you there!