In this Friday conversation, we were joined by EY Entrepreneur of the Year winners Jeff and Ryan Gardner, owners of Bucked Up. Listen as they discuss the Bucked Up brotherhood and lessons learned from working on their farm together as kids, to their entrepreneurial dreams that began on a sales floor together and eventually lead them to find the ingredient that sparked the Bucked Up brand, deer antler velvet. They talk about the luck, strategy, and hard work that it has taken to build their company. Listen to hear the full story and see if you will get Bucked Up too.