In this Friday Conversation, we were joined by Justin Rae, CEO of Cinch and Kat Kennedy, General Partner at Kickstart. In this conversation, Kat talks to Justin about his journey before starting Cinch, the processes that led to where the product is now, and his strategies for assembling a dynamic cap table.

Justin discusses how his entrepreneurial journey began in college, and since then, has founded and sold several businesses, using the proceeds to fuel his next ventures. From ad sales to retail and accounting services, he finally established Cinch, where he continues to drive success and growth.

Justin explains Cinch's aim is to target its market effectively, reaching people at the right time while optimizing spending for higher ROI. By using data science, Cinch ensures precise targeting and efficient resource allocation. The company emphasizes constant innovation, combining data science with flexibility to empower businesses to refine their marketing strategies. With a flexible journey building process, Cinch enables businesses to iterate and optimize campaigns for maximum impact, driving growth and success.

In their discussions, Kat and Justin also cover essential elements of their business strategy. They explore the advantages of taking on venture capital for accelerated growth and access to resources. Both stress the importance of aligning with investors and board members who share their vision and can contribute meaningfully to strategic decisions and growth.

Tune in to hear from two great entrepreneurs.