The Williford Brothers, Luke Williford & Lee Williford, share the importance of identifying who your primary customer is. The goal is to seek out your primary customer and serve them above all other customers. You may be looking to buy a laundromat or maybe you already own a laundromat. The Williford Brothers discuss how self serve laundromats, pick up and delivery, & wash-dry-fold laundromats can benefit from identifying and catering to their primary customer.