Francisco Cortes is the CEO and Chairman of Setroc Group, a Multicultural Marketing and PR Agency that has worked with the U.S. Army, BMW, New Jersey Division of Civil Rights, the US Department of Veterans Affairs, and more.

Fransisco joins Rafael to share how he built Setroc Group as a veteran, how he secured his first government contracts, and what every business leader should know about working with the federal government.

In this episode we discuss:

• Why quality branding and identity are vital to put in place
• How acquiring early certifications helped Setroc secure its first government contracts
• Why strategic alliances and partnerships are so important for businesses of all sizes
• How strategic pivots helped sustain Setroc Group through the pandemic.

Uncle Sam’s Secret Sauce is hosted by Rafael Marrero, Founder and CEO of Rafael Marrero & Company, which helps small companies do business with the world’s biggest customer: the U.S. Federal Government.