Today, it's my pleasure to welcome Tom Webster to the show, a name that needs little introduction for anyone in the podcasting space. Tom is partner at Sounds Profitable, a collection of media properties that provides industry leading research around podcasting's most pressing questions. Their latest two studies, After These Messages, and The Creators, throw up a lot of eye-opening data around podcasters and their listeners, as well as how different ads perform. We'll be chatting about that and more in this episode, including: YouTube’s entry into podcasting on being conservative around data why you shouldn’t ignore Soundcloud the tipping point for podcasting and brands why education around ads could be hindering podcasters and agencies
Connect with Tom to get more insights like this: https://soundsprofitable.com/ (Sounds Profitable) https://soundsprofitable.com/article/after-these-messages (After These Messages) (research paper) https://soundsprofitable.com/article/the-creators-us-2022 (The Creators) (research paper) https://twitter.com/webby2001 (Tom on Twitter)
Contact me: danny@dannybrown.me Products I use for Pod ChatNote: these contain affiliate links, so I may get a small percentage of any product you buy/use when using my link. Recommended resources: https://www.captivate.fm/signup?ref=dannybrown2 (Captivate.fm) https://www.aweber.com/easy-email.htm?id=513434 (Aweber email marketing) https://app.boomcaster.com/users/sign-up?referral=6oZlBSl1P8EU5Wsy (Boomcaster remote interviewing) https://mypodcastreviews.com/?ref=150 (My Podcast Reviews) https://reel.so/?via=3DW0OVDL (Reel.so audiogram creator)
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