Your best opportunities for revenue in a down economy are right in front of you!

Your current customers are familiar with you and your products or services and are the most likely to buy more from you. In a down economy, understanding how to cross-sell to your current customers is the best thing you can do. Continuing adding value over and over and over.

In Episode 14 of The Growth Engine, Ryan Parshall and Trice Alford wrap up this series of "Marketing in a Down Economy" with our experiences in overcoming tough challenges using customer data, CRM's, Email and great one-to-one tactics.

If you are a small company, start building your customer email list and data inside a low cost or free CRM. You don't have to spend a lot of money. The point is to get started now, you won't build an effective email list without seeing the value and doing it over time.

Mid-sized businesses should be actively using CRM/databases to create smart, cross-selling strategy FIRST before spending a lot of money on big branding campaigns and Google Adwords.

I've seen a lot of companies sell to their customers once and then just move on to prospecting others. Then they have low loyalty, high customer turn-over and have to work much harder than they should to generate revenues.

In this episode we share some cross-selling strategy and tips on how to energize your existing team to fill you schedule and get everyone involved in the effort. Tough times create GREAT TEAMS. And great teams start with you...a Great Leader!!!

In a down economy, the more your company ACTS LIKE A STARTUP, the more successful you will be. So get out of the norm and lead strong by making change happen, show people you care about them and bring high value every day!

Learn more about Healthy Brands Coaching.