What are the roles of a CMO? What are all the things that your Marketing Department should handle? Join us in discovering the world of options.

Get your popcorn ready for Episode 6 of The Growth Engine Show. Trice and Ryan explore the world of the tough decisions in selecting from the hundreds of marketing options to choose from today.

If you are considering hiring a CMO, Marketing Director, VP of Marketing, then you want to listen to find out how to position this strategic hire for success.

CEO’s…if you have a CMO, then you may want to have a discussion with them after listening to how many decisions they have to make and how to use time, resources and budget to put together the “right” marketing activities to help the company achieve it’s goals.

Key takeaways from this podcast episode:

1. Have clarity on what roles marketing will have in your company
2. There are too many choices, you can't do everything
3. Have patience with your CMO and Marketing Strategies
4. Don't always follow the norms of your industry
5. Do your homework/research first before making any decisions
6. Test, Test, Test and Constantly Improve
7. Hire CMO's for the expertise you need today, not to do everything
8. Hire curious and courageous CEO's for best results

Thanks for listening and don't forget to download our Master List of CMO Roles Here

What other disciplines can you think of that the CMO's own in companies today?

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