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Welcome to The Nonlinear Library, where we use Text-to-Speech software to convert the best writing from the Rationalist and EA communities into audio. This is: User-Friendly Intro Post, published by James Odene [User-Friendly] on June 23, 2022 on The Effective Altruism Forum. Introducing User-Friendly User-Friendly is an EA-aligned marketing agency. We provide marketing expertise to impact-driven organisations, multiplying efforts towards solving the world's biggest challenges. We have supported EA clients such as Giving What We Can, 80K, High Impact Athletes, WANBAM, Rethink Priorities, Happier Lives Institute and Carrick Flynn’s recent campaign for congress, with a wide-range of strategic and creative marketing services.We had been operating User-Friendly as a freelance side-hustle up until early May this year when we increased our capacity following funding from the EA Infrastructure Fund. The grant is to give User-Friendly operational support whilst we continue to assess the worth and desire for our work in this space. The Pitch Effective communication is a key component to the success of many organisational aims. As a movement, core components of our work are unavoidably entwined in the way in which we communicate with our intended audiences. Whether you are aiming to change opinions, change behaviours, drive others towards a more impactful path or encourage donations or pledges, the way in which your message is constructed and disseminated plays a crucial role in how effective your organisation can be. As an indication of the scale for impact, it’s worth considering the Kantar research that suggests the creative quality of marketing is one of the best multipliers of impact (x12). This indicates the substantial impact available between the best and worst marketing attempts on quality alone. We want to support EA-aligned organisations to achieve their strategic objectives by utilising our expertise and skills, ensuring that their marketing is effectively (and cost-effectively) implemented. The Service User-Friendly brings together the international marketing and behavioural science expertise of James Odene and the substantial global animal movement campaigns experience of Amy Odene. We also collaborate with external freelancers for specific expertise that we do not hold ourselves.Getting the best multiplying effect of marketing requires not only creative skill, but sound strategic underpinning honed through years of experience and training. We offer strategic services including; strategic consultation, messaging development, brand development and management and marketing auditing as well as creative execution services including; graphic design, branding, social media management and asset development, campaign development and ad creative. The Scoping In order to assess the current landscape of the movement’s marketing and communications resource, we disseminated a scoping survey earlier this year. 35 organisations responded, the results from which were assessed alongside our top preconceptions about the desire and worth of such an offering in the EA space, informing our strategy moving forward. Here you will find a list of our initial preconceptions, a summary of the responses in relation to these, and our agency's solution. We identified 6 challenges that we felt the EA movement faced in relation to such a service. You can review the full scoping survey here. Internal resource Organisations are looking for a specific service or task to be completed but do not have the resource, funding or perhaps full-time capacity need, to hire in-house for this particular project.Survey result: Throughout the survey results it is clear that the demand for one-off project based work is high, and growing, with seemingly no short-term intention to build this capacity in-house. With the current lack of resource, skill deficit and predicted increase in spend, it is reasonable to suggest that a service such as User-Friendly, could provide a...