It's simple, but the word that comes first in the statement.

Love tough flips the tough love statement on its head. It's a reminder that we have to love and care about our players FIRST before we give them the tough accountability they need.

Once they know we love and care about them, we can start coaching them hard.

One behavior I've been noticing recently is the coach's lack of SHOWING they care. I'll watch coaches tell their athletes they care about them but never ask or engage them in any way unless it concerns the sport they are coaching them in.

We MUST SHOW the players we love and care for them daily.

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