Digital Log by DPM: Recent Episodes
DPM
This show is your regular log in to the world of digital business: Together with our guests, we will explore digital trends and potentials and share actionable knowledge and learnings from various digital projects - so that you can apply it in your business today.
Digital Log is brought to you by DPM, a.k.a. DieProduktMacher - A Munich-based company specializing in building and optimizing digital solutions for clients across various industries.
Together with our international clients and partners, we want to shape the digital future of our society. And this show takes you along the journey. So, join our regular conversations on creating outstanding digital experiences.
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Imagine you have a great product idea. Your first impulse might be to get going and start building it right away. But along the process of building it, you might discover some hurdles you did not consider in the beginning. Maybe your app is not as intuitive as you assumed it was. Maybe your Users' needs differ from what you had expected. Maybe it should have looked completely different from what you had imagined in the beginning. This would burn money, time and energy that you could have used more valuable.
Luckily there's a way to answer all these questions before wasting a truckload of resources. You may have already guessed it: it's Prototyping. A prototype in digital product development is a simplified model of a product or feature.
In this episode, Simon Hanke, Senior UX Designer, will tell you all about how prototypes can be a useful tool in your project, how to decide which specific prototype fits your needs, and how we use and build one in an actual customer project.
Who are your customers? What do they want? What don’t they want? These questions need clear answers if we’re going to deliver value…
The goal of the Customer Journey Workshop (CJW) is to understand your users and how they interact with your business. This is good because it creates a stronger link between your business and your customer. That link creates value for everyone. The stronger the link, the higher the value.
Let's be honest, who among us hasn't thought at least once in their professional career, 'This workshop could have just been an email'?
Especially in our hybrid post-covid world, workshops seem to be seen as inflationary wonder weapons of collaboration. After all, it has never been so easy to gather busy individuals around a digital whiteboard. But just because something became easy, it should not automatically be your method of choice.
There’s a crucial question that almost every development project starts with: Opinionated or not - Which framework is best to use?
Every great adventure leads into the unknown. This applies to adventurers such as Christopher McCandless, who went INTO THE WILD to discover who he really is, just as it does to product teams who undergo a discovery to gain a deep and genuine understanding of their users' needs.
Scaling quickly is a critical success factor in today's digital business world. But how do you create a consistent user experience in a dynamic digital environment? A complex task for UX designers. And the end of the good old brand bible as a single source of truth for the use of brand elements.
Data has undeniably become a hot topic in the business world. However, many companies struggle to see the impact of their initiatives that involve data and AI. To maximize the value of data, it's critical to have the right people, processes, and technology in place.
The good old sandwich has had its days. Instead, modern organizations should embrace radical candor. An approach by Kim Scott based on giving feedback to co-workers in a way that shows you care about them while still being direct and forthright. Regular feedback is an important aspect of the DPM corporate culture. Kim Scott's method of caring for people while yet confronting them directly is not only taught to new employees through coaching, but also lived in everyday working life. Which leads us to the meat of the matter: how can corporate leaders not only preach a feedback culture in theory, but also implement it in practice?
Host Robert Wagner, Senior Product Manager UX at DPM, explains what Digital Log is all about.