Do you have content translated into other languages, but struggle to make it work? In this episode, we’re sharing localization secrets from an SEO expert that will stop your hard work from being turned into gibberish. Tune in to hear Hila Shitrit-Nissim, CMO at BLEND Localization, talk about the key aspects of localization every SEO manager needs to know, and why localization is more than just translating copy.

Quotes

“AI is helping us make work more scalable, efficient, fast, consistent, and coherent, and even saves us money and resources. But, we cannot do our work without the human aspect.”

Key Takeaways

• Localization is not a matter to be left until the last minute. Bad translations lead to bad rankings.
• AI may be able to assist your SEO strategy, but it can't replace a human's ability to think outside the box and solve customers’ pain points.
• As AI technologies continue to advance, the future of AI in SEO strategy may look like teams using AI tools to expedite their process.

Time Stamps

• (1:02) Hila’s role at ClickUp and experience with AI

• (4:56) How Blend uses localization in their SEO strategy

• (7:30) Why the human aspect matters in localization

• (14:29) Lightning Round!

• (17:49) Drew & Ryan’s key takeaways

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Follow Hila on LinkedIn
• Check out BLEND Localization’s services
• Learn more about DemandJump’s marketing tools
• Become a Pillar Based Marketing expert at DemandJump University