Join the conversation as Misty Larkins, President at Relevance, shares how her team transformed itself from a digital PR company to a powerhouse of on-page strategies. Learn how they blended content strategies and SEO tactics to build personalized authority on a topic. Plus, Drew, Ryan, and Misty reveal the secrets to aligning your SEO strategy with your target audience's interests and keeping up with the ever-changing SEO landscape.

Quote

“Now it's so much more about proving—not just to Google but to your potential customers—that you know what you're talking about and that they should trust you.”

Time Stamps:

• (1:27) Shifting from a digital PR company to focus more on on-page strategies

• (8:25) Misty’s tactics for building personalized authority around a topic

• (19:34) How do you ensure your content aligns with your target audience?

• (23:04) Models for keeping up with a changing SEO landscape and AI

• (31:09) Lightning Round

• (37:34) Ryan and Drew’s key takeaways

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This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.