Dots Oyebolu, Client Strategist & Marketing Director at Content Allies, joins the show to discuss the demand generation benefits of account-based podcasting. Drawing from his marketing experience with 200+ global businesses, Dots shares techniques for B2B podcasting, including:

• Analyzing and utilizing podcast metrics.
• Ongoing optimization of topics and structure.
• Increasing SEO rankings and measuring ROI.

Listen to learn why more B2B marketers are embracing podcasting and Dot’s best tips for turning your business podcast into a revenue engine.

Time Stamps:

• (01:20) Dot’s notable SEO/marketing influences

• (4:00) What is account-based podcasting?

• (7:30) Increasing SEO rankings for your podcast

• (18:40) What podcast metrics to focus on

Contact Us

Got a topic idea? Hot take? Guest pitch? We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Dots on LinkedIn
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Check out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works