Generative AI is disrupting the SEO landscape, and brands from small to large are pivoting their content strategies to keep up. Elisha Gada is no stranger to change with over 10 years of experience at Meta, Dell Technologies, and global ad agencies.

In this episode, Elisha shares lessons from successful B2B marketing evolutions and tips on how to pivot your content strategy for generative AI, including:

(*) How to keep user intent the focal point of experimentation.

(*) How to maintain content integrity.

(*) How to preserve diversity and inclusivity while using generative AI.

Whether you’re an SEO manager, B2B marketer, or content integrity agent, Elisha’s expertise in this episode is valuable for integrating quality into your content strategy.

Time Stamps:

• (01:17) From Mumbai to Meta: Elisha’s global career journey

• (11:31) Lessons from Dell's experimentation success

• (14:43) How to ensure content integrity when using generative AI

• (19:41) How to maintain diversity and inclusion when using generative AI

Contact Us

We’d love to hear from you! Reach out to us at PageOne@DemandJump.com.

Sponsor

This podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn’t rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.

Links

• Follow Elisha on LinkedIn & check out her awesome travels on Instagram
• Follow Ryan on LinkedIn
• Follow Drew on LinkedIn
• Learn more about DemandJump’s marketing tools
• Check out Ryan’s book, Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works