Thinking of ways to scale up my business is exciting...

...and challenging.

It takes a lot of self-reflection, analysis, and honesty. 

I know where my strengths are. I know what I do well.

I also know the areas where I don’t make the best use of my time. 

The hardest part of scaling a business is knowing what to do more of and what to delegate...and having the confidence to let someone else take the reins.

Though I could do a necessary task exactly how I want it doing, my time could be better spend doing the most valuable tasks.

I have to think in terms of opportunity cost. 

I already do this for accounts, editing, narrators, and cover artists. 

But what about advertising? Branding? Social media? Mailing lists? Audience building? Audio editing? Publishing? 

These are tasks I do that could be managed by someone else. 

My highest value task is creating stories.

Everything else can be done by someone else.   

That’s going to be a huge mindset shift for me...

...but I know it’s what I need to do.

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