It’s always a good feeling to get a book back from the greatest editor in the entire world.

Granted, my editor also happens to be my wife, so there might be a little bias there, but it means I’ve got another book almost ready for publication.

Now, it just needs a final listen (using a text-to-speech reader) to make sure everything flows.

Once I’m happy with the manuscript, it gets formatted for print and ebook and sent to early readers.

Then comes the dreaded book launch...

I try to create evergreen stories with the aim of becoming perennial sellers.

I’d rather a book sell consistently over time than have an early flurry of sales before sliding into obscurity.

With indie publishing, the book launch isn’t the be all and end all it is with corporate publishers.

If a book doesn’t sell in the first few weeks, it’s not the end of the world.

It doesn’t damage my future prospects.

My career isn’t dead.

I can learn from my mistakes and work out what I can do better next time.

I can pivot, try something else, or rebrand and re-release, if necessary.

I can even write the next book.

With seven novels, twenty-five novellas, and four non-fiction titles to my name, I still have to pinch myself that I’ve made it work as a sustainable business.

And I still get that tingling thrill when I sit back and hit publish.