In this episode, Park Howell, Storytelling Coach, International Keynote Speaker, author, and host of a podcast ranked among the top 10% of downloaded podcasts internationally shares just how he grew his passion into his profession, the makings of a captivating story that’s guaranteed to hook listeners in, and the realities of sustaining a podcast and what you can do to overcome them. Special Offer Expires in 30 Days:  Use code cliffabt to get $10 off your purchase at https://businessofstory.thinkific.com/ Links: Podcast Pipeline The Business of Story Podcast The Business of Story website The Hero's Journey by Joseph Campbell Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand by Park Howell Connection: Hollywood Storytelling Meets Critical Thinking Kenny Aronoff’s Legendary Purpose-Driven Brand Story   Park Howell’s Storytelling Workshops Park Howell on LinkedIn

You're an entrepreneur, not an audio engineer. Get back precious hours of your life every single week while we take care of your podcast production needs. To learn more about how we can help with your podcast needs, visit us at https://podcastpipeline.com Show Notes:   The makings of an entrepreneurial storyteller (02:33) Straying from the traditional and digital media world (04:46) How Park developed the framework of the Business of Story (05:58) The 10-step process to building your business’s brand (08:43) How podcasting became his business’s singular marketing platform (11:46) Why even Joe Pulizzi says that it will take at least 16 months for your podcast to gain traction (13:20) How to avoid burnout in podcasting according to Joe Pulizzi (14:02) Why a profitable podcast does not happen overnight and what you can do to make it so (16:05) What makes podcasting worthwhile (17:05) The 3 essential elements of every story (22:46) Struggling with audio quality (25:54) The secret to combating perfectionism (27:42) The wonders podcasting can do for your knowledge and network (30:23) How Park was able to turn his dream guests into friends (31:43) Why podcasting has turned Park into a rockstar of his own (33:45) How you can easily market your business without actually selling via podcasts (34:25) The best way to make yourself impervious to your analytics (38:13) Learning the And, But & Therefore narrative framework (39:59) The 2 sure-fire ways to avoid pod fade (42:09) How Park prepares for his interviews so that they’re not all cookie-cutter (46:23) The untold method of becoming Larry King in your own way (48:24)