Tara McMullin is the host of the popular “What Works” podcast. In this episode, she shares how her writing impacts he podcasting; how she maximizes her content for redistribution, why taking a step back is sometimes necessary; and the important of having a clear goal in mind before starting a podcast. Free Challenge: Want to grow your business and you're thinking podcasting would be a great tool but you're not sure where to start?  Join the FREE 5-Day Podcast Accelerator Challenge!  Within 5 days, you'll have a podcast published with a sustainable framework to use to grow your business.  Register today! Links Mentioned In the Show: What Works Podcast Tara’s feature in the Being Boss Podcast CreativeLive website The What Works Network Mighty Networks Community Platform The Big Leap with Gay Hendricks Tara McMullin on Twitter Tara McMullin on Instagram Yellow House Media Podcast Production Agency

Show Notes:  How Tara pioneered creating content into a profitable passion (01:25) How podcasting made Tara’s secret ambition come true (04:54) Why it took years to fine-tune her podcast (06:38) What you need to do to keep your podcast constantly top-tier (09:29) The perfect way to draw content from existing topics (11:23) Why each solo episode takes 9 hours to complete (13:15) How you can maximize your content and save your time (15:08) Repurposing versus Re-distributing your content (17:03) Why Tara built the What Works Network (19:51) Why taking a step back is sometimes exactly what you need to do (21:40) How to define your zone of genius (28:12) Why having a clear goal will serve as your true north in podcasting (33:35) How being a podcaster and a business owner with a podcast are completely different (37:49)